Republicans’ 2024 gains among young men have evaporated — and that could have instant ramifications this November, according to a new Cygnal poll.
President Donald Trump narrowly carried young men in 2024, according to exit polls, a big swing toward the GOP from past elections. But Democrats’ generic ballot lead among male likely voters ages 18-30 now sits at 57%-40%, according to the new survey.
Trump’s favorability is underwater at just 38%-55%, and Republicans’ net favorability among the demographic now sits at -9 points, with 40% viewing the party favorably and 49% unfavorably.
One silver lining for the GOP: Among all registered voters sampled, including those least likely to turn out in November, the Democratic generic ballot lead is much smaller, 44% to 41%.
“It is not a very good electorate, if you’re the Republican Party, among the people who are the most determined to vote,” said Alex Tarascio, pollster and principal at Cygnal, in an interview with POLITICO ahead of the poll’s release during Thursday’s Symposium on Young American Men.
Young men alone likely won’t determine control of Congress; they make up a fraction of the electorate, and they are less likely to vote than women of the same age or their older counterparts. But that lack of enthusiasm itself is a warning sign for Republicans, who will need to motivate their base ahead of November if they wish to maintain control of Congress.
The young men sampled are overwhelmingly concerned about cost-of-living issues — the same reason that many swung toward the GOP two years ago.
When given a list of options and asked which will matter most in determining their vote in November, a wide plurality — 29% — selected “inflation and the cost of living,” and another 14% chose “housing costs and being able to afford a place to live.” When asked what policies would make the biggest difference in their lives, the top answers again deal with the economy: The most-selected options were lowering the cost of goods, lowering housing costs and cutting taxes.
Many young men feel pessimistic about their ability to achieve success. When asked if they feel the rules in this country are set up to work for or against young men, 43% said they feel the rules are set up against them to 47% who said the rules are set up in their favor.
That pessimism bleeds into how they view other institutions. Both the Democratic Party (-1) and Republican Party (-9) have net-negative favorability among the demographic, and the White House’s current occupants are even more unpopular: Vice President JD Vance sits at 37% favorability with -10 net favorability, while Trump is at 38% favorability with -17 net.
“Young men are pretty down on institutions and political figures, and this one isn’t any exception to that,” Tarascio said.
Republicans successfully targeted young men and low-propensity voters in 2024 to help propel them to victory largely in part by having Trump sit for interviews with podcast hosts and influencers popular with young men. Trump has yet to return to those forums en masse ahead of the midterms, but he’s repeatedly told voters to pretend as if he’s on the ballot in November.
But Trump may no longer be the motivator he once was for turning out young, male, low-propensity voters. Among those surveyed who were least likely to vote, Trump’s net favorability is -22, lower than the respondents most likely to vote, where his net favorability is -19.
“If Trump gets in front of them, I don’t think it’s a bad bet, but for some of these people it could backfire,” Tarascio said.
The poll was conducted Sept. 15-18 with a sample of 800 registered male voters ages 18-30. The margin of error is plus or minus 3.46 percentage points.
