Lego HQ, Denmark. Credit: Shutterstock, olrat
Danish toymaker Lego has officially opened its new $1 billion (€930 million) manufacturing plant in Vietnam, in a bid to boost the company’s presence in Asia’s fast-growing markets.
As News Central reports, the factory is located in the southern province of Binh Duong and marks Lego’s second production facility in Asia. It will serve customers across the region but ‘will not export to the United States, as Vietnam faces steep 46 per cent tariffs on its goods imposed by Washington.’
Skilled labourers in Vietnam for Lego
Lego’s CEO Niels Christiansen told AFP, “It’s important for us to be near countries where we have strong revenues and many Lego fans.” He added that Vietnam offered “highly skilled labour,” making it an attractive base for production.
According to The Investor, the facility sits on a 44-hectare site in the VSIP III Industrial Park, developed by Singapore’s Sembcorp and Vietnam’s Becamex.
The factory has been built with sustainability in mind. The Investor confirms that the ‘state-of-the-art factory will support the toymaker’s ambition to achieve a 37 per cent cut in absolute global carbon emissions by 2032, including the installation of 12,400 rooftop solar cells totalling 7.34 MWp.’
Lego began construction of the site in November 2022, and it will initially ‘employ 4,000 people’ and have the ‘capacity of 30,000 tons of products per year.’
News Central notes that the new site ‘will serve consumers across the region,’ with Lego sets being distributed to ‘Australia, Japan, South Korea, India and Vietnam itself.’
At the official launch event, Deputy Prime Minister Mai Van Chinh stated, “The Lego factory in Vietnam will not only be a leading regional manufacturing centre, but also a source of creativity and education.”
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