- Toncoin price was down 6% and near $3.37 after recent gains.
- Nasdaq-listed firm Verb Technology has announced a $558 million TON treasury strategy.
- TON price could benefit from the company’s buying as interest grows.
Verb Technology Company, Inc. (Nasdaq: VERB), an interactive video-based sales applications firm, has announced plans for a major TON treasury strategy.
The firm has eyes on a $558 million initial haul for the first publicly listed TON treasury company.
News that Verb is looking to add TON to its treasury comes as the Toncoin (TON) price navigates notable selling pressure.
Big news for TON from Verb Technology?
Verb Technology has embraced TON, the native token of The Open Network blockchain network.
In an announcement on Monday, Aug. 4, Verb revealed a $558 million private placement aimed at the purchase of TON as the company positions itself as a leading TON player.
Verb’s capital raise attracted more than 110 institutional and crypto-native investors, including Kingsway Capital, Vy Capital, Blockchain.com, Ribbit Capital, and Graticule (GAMA). Kraken, Pantera, MEXC Ventures, Arrington Capital, Animoca, and BitGo also subscribed.
Another milestone for crypto. Verb Technology secures $558M private raise marking a pivotal step in institutional TON adoption. @ton_blockchain‘s impact + @blockchain’s institutional expertise = a new era of blockchain innovation.
Thrilled to join the TON Strategy Co as a…
— Peter Smith (@OneMorePeter) August 4, 2025
Verb is partnering with Kingsway Capital to help the ambitious venture.
The partnership will see Verb Technology rebranded as TON Strategy, with its move expected to make it the first publicly traded treasury reserve of TON.
By integrating TON, Verb seeks to capitalise on the blockchain’s growing adoption. According to the press release, Verb will begin its TON purchase and holding as a treasury asset on August 7, 2025.
“Telegram is the preferred messenger for the growing global crypto community and TON is the currency that powers the Telegram ecosystem. In my judgment, permanent capital vehicles are particularly suitable for long-term holdings of TON, which not only has the potential to compound in value, but also offers staking yield, meaning TSC can benefit from staking rewards,” said Manuel Stotz, founder and CEO of Kingsway Capital.
Toncoin price outlook as altcoin attracts Wall Street
At the time of writing, Toncoin (TON) traded 6% lower as the broader market attempted to recover from last week’s volatility.
While TON was down, news that Verb Technology was eyeing a $558 million treasury strategy with the altcoin could quickly buoy sentiment.
This is because Verb’s $558 million commitment signals increasing Wall Street confidence in TON’s long-term value, aligning with overall institutional interest in cryptocurrencies.
TON traded to highs of $3.73 on Aug. 3, but with profit taking it down to around $3.37.
It’s a performance that sees Toncoin price hover just in the green on the weekly time frame.
However, the altcoin remains 23% up in the past month and holds an uptrend line formed since July 8.
Verb’s stock jumped amid the news, and it’s likely TON will follow as the new company begins to execute its strategy.
