The tiktoker was in her beauty salon when shot dead by a man posing as a delivery person | Photo Instagram @v_marquez
Valeria Marquez, a Mexican beauty influencer with thousands of followers, was livestreaming a video from a beauty salon in Zapopan, central Mexico, when someone approached her door and shot her dead.
“He’s a little piglet!” the 23-year-old beauty influencer said with a stuffed animal she was showing her TikTok viewers as she unwrapped it, smiling and tossing her long blonde hair over her shoulder. The video of her being shot has been reposted by thousands of social media users worldwide. It shows her reacting to being shot and then slumping over her chair before dying as the livestream continued.
The footage ends only when another person picks up her phone, and their face momentarily shows to viewers. The Jalisco state Attorney General’s office said Marquez was shot dead by a male intruder in her salon in a case it is investigating as a suspected femicide – the killing of a woman or girl for gender-based reasons.
Marquez shot live on video
Afroitsunlocked, who posted the shocking video, said “a gunman had arrived by motorbike, shot her, and fled.” Marquez had more than 100,000 Instagram followers. Her death has sent shockwaves across a country that has long dealt with high levels of homicide and violence against women.
Yesenia Lara Gutiérrez is seen in a photo taken from her Facebook page. Gutiérrez was killed along with three other people when gunfire broke out during a campaign march. In Mexico, violence runs rampant. In the first month of 2025 alone, over 2,000 people have been murdered, compared to Spain’s yearly average of 300.
In regards to femicides in Mexico, 847 were reported nationwide last year, and 162 the first three months of this reported cases of femicide nationwide – and 162 in the first three months of this year, according to Mexican government figures.
“In 2022, around 4,000 women were killed in Mexico, which amounts to 12% of all homicides that year,” Human Rights Watch Americas Director Juanita Goebertus told CNN. “And the rate of cases that lead to a verdict is around 67%.”
