The Spider Awards, Ireland’s longest-running and most prestigious digital awards ceremony, is delighted to unveil the shortlist for its 28th annual event. Taking place on Friday, 21st March 2025, the ceremony will once again bring together the brightest minds in Ireland’s digital landscape. Held in the iconic Round Room at the Mansion House, Dublin 2, this black-tie gala dinner promises to be an unforgettable evening, with approximately 500 attendees celebrating excellence in the digital industry.
Established in 1996, the Spider Awards are dedicated to recognising companies and individuals who are driving innovation and setting new standards in digital transformation. As the longest-running digital awards programme in Ireland, they remain a cornerstone for showcasing the achievements of the nation’s digital pioneers.
This year’s Spider Awards saw a remarkable surge in entries, reflecting the innovation and creativity thriving within Ireland’s digital sector. Leading agencies Granite and Kooba have secured multiple shortlist spots, with Granite earning an impressive nine nominations and Kooba securing five. Categories such as Best in Social Media and Best Influencer-Led Campaign attracted record-breaking submissions, reaffirming the growing influence of social and influencer-driven marketing.
Meanwhile, Best in E-Commerce experienced a significant increase in entries, highlighting the continued evolution of digital retail. Additionally, the introduction of the AI-Powered Marketing Excellence Award has been met with an outstanding calibre of entries, showcasing how brands and agencies are leveraging artificial intelligence to drive smarter, more effective marketing strategies.
This year introduces an exciting new award: the AI-Powered Marketing Excellence Award, highlighting the innovative use of artificial intelligence in marketing strategies. Additionally, categories such as Best in Social Media and Best Integrated Media Campaign have drawn record-breaking numbers of entries, showcasing the incredible talent and creativity flourishing in Ireland’s digital sector.
Here is the full shortlist for the Spider Awards 2025
AI-Powered Marketing Excellence Award
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AI Institute – AI Institute: Redefining Marketing Through Use of AI
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NolaClan Group – Help to get Dawson Home for Christmas
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Zesty – Ashgrove Furnishings
Best App Award
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AY Studio – AXIS Health App
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Folk VML – Circle K Extra
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Musgrave – SuperValu – SuperValu Best App
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Musgrave MarketPlace – Musgrave MarketPlace
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Sugar Rush – Sugar Rush X Barista Bar
Best Brand Award
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Barista Bar – Henderson Foodservice Ltd – Coffee As It Should Be: Brewing Community, Loyalty, and Growth
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GRANITE – NDC – Redefining Dairy for the Younger Generation
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Guaranteed Irish – The Guarantee of Guaranteed Irish
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JOE Media Group – Gay Star News
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JOE Media Group – JOE
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Platform94 – Platform94
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RedClick – RedClick Brand Launch – Insurance that just clicks!
Best Collaboration Award
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BWG Foods – EUROSPAR proud sponsors of Junk Kouture
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Gibney Communications – ‘Solidarity’ from Dublin Port Company and The Little Museum of Dublin
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HeadStuff – 26 Minutes
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JOE Media Group – Square Lovin Locals 2024
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Kooba – Bord Bia Gather Event Site – Digital Collaboration
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Londis – Peak Performance: Londis’s Ultimate Team Collaboration
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The Brill Building – Filter Out Lung Cancer: The AR Lens To Save A Life
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Virgin Media – Virgin Media X Balls Media – Best for Irish Gamers
Best Consumer Campaign Award
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Folk VML – Circle K Extra
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Forsman & Bodenfors Dublin – Keep Discovering Car-Free, Carefree Travel
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GRANITE – Aodhán – The dragon that can’t breathe fire
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KASH Beauty – KASH Beauty AURA Skin Campaign
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Mason Hayes & Curran – Transforming Talent for Enhanced Client Service
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MXB Agency – Student Fresher’s Event Night at Musgrave MarketPlace Belfast
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Sweartaker – Applegreen 24/7 Deal or More Deals Birthday Livestream
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The Very Group – Let’s Make it Sparkle
Best in Storytelling Award
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GRANITE – Who did this? – The print partner that makes you look good
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Inspiring Belfast – Inspiring Belfast Campaign
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Lorg Media – Fleadh Cheoil 2024
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Ogilvy Ireland – We’re Fibre First
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RCSI University of Medicine and Health Sciences – RCSI Student Life
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StoryLab – Signify Health: Building a strong and diverse workforce
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TITAN Experience – Flogas ‘The Energy Behind Team Ireland’
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University of Limerick – Little Gifts, Big Dreams – A University of Limerick Christmas Story
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Vroom Digital – The Love Story Before ‘Love Story’: EPIC’s Tale of Heritage and Legacy
Best in E-Commerce Award
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FOXFORD – www.foxford.com
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Friday Agency – Peter Mark – Transforming an iconic Irish brand
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Glaze Digital – BLK BOX | Glaze Digital
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Irish Life Health – Making it easier for first-time health insurance buyers to find the right plan online
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Musgrave – SuperValu – SuperValu Best in E-Commerce
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Square1 Software Ltd – Event Registration and Payments for Clubs & Organisations
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Total Digital – Digital Transformation in E-commerce
Best in Social Media Award
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Aer Lingus – Post Industrial Relations Strategy
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Core Optimisation – The Elephant in the Living Room – Core Optimisation & Elephant Living
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Forsman & Bodenfors Dublin – Keep Discovering Car-Free, Carefree Travel
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Genesis – Rewards+ App Launch
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GRANITE – Supermac’s TikTok – Creating 100% Fresh Content
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Javelin – Toyota Make a Move Campaign
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Verve – Best Coke Ever Coca-Cola Zero
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Wilson Hartnell – L’O.Opportunité
Best in Universal Design Award
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All human – Waterways Ireland: Ensuring everyone can enjoy all of Ireland
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Annertech – LocalGov.ie
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Aviva – Redesign & Improve Customer Online Journeys
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Kooba – SETU Website
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Path Strategic Design Ltd. – Culture Date with Dublin 8 website
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Path Strategic Design Ltd. – Dublin City Arts Office website
Best Influencer Led Campaign Award
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BWG Foods – SPAR Range Influencers Are Closer Than You Think!
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GRANITE – NDC & Garry Ringrose
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MXB Agency – Student Fresher’s Event Night at Musgrave MarketPlace Belfast
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Oxfam Ireland – Second Hand September 2024
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Pluto – Jog In July Challenge
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Publicis – Electric Ireland Influencer Acquisition
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Sweartaker – Jameson Ginger + Lime – The Serve Of The Summer
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The Very Group – Carol Byrne x Very
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Wilson Hartnell – L’O.Opportunité
Best Integrated Media Campaign Award
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BWG Foods – SPAR Rome Comforts
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Core – An Post – The Value of Sending Love Each Christmas
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Digital+ – CountryLife Bloom Campaign
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JOE Media Group – Lovin Local X Square
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Londis – One Voice, Many Channels: Londis Proud Sponsors of Ireland’s Fittest Family
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MACE – MACE Going the Extra Smile
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MXB Agency – Good Food, Locally Sourced
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RedClick – RedClick, Insurance that just clicks!
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Sweartaker – Applegreen 24/7 Deal or More Deals Birthday Livestream
Best Use of Disruptive Technology Award
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GRANITE – Supermac’s Jersey Scanner
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Javelin – Own The Adventure With YUKO
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Javelin – Toyota – Make the Move
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Tapybl – SLIIT – The Sri Lanka Institute of Information Technology
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The Brill Building – Filter Out Lung Cancer: The AR Lens To Save A Life
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Virgin Media IE – Mining Data to Humanise Search
Best UX & Customer Experience Award
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Arekibo Communications – Mater Private Digital Transformation – Patient First Experience
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Arekibo Communications – Online Move-out
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Aviva – Seamless, user-friendly customer online experience
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Communicraft – Militaryarchives.ie
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GRANITE – Safe Events Global X GRANITE
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Musgrave MarketPlace – Musgrave MarketPlace
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Vodafone Ireland – Redefining Digital Excellence: User-Centric, Inclusive, and Impactful Journeys
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Zesty – Atlantic Technological University (ATU)
Best Website – Large Company Award
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Aviva – Aviva.ie
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Codec – New Website for Codec by Squaredot B2B
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GRANITE – The Gibson Hotel X GRANITE
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Ibec – Ibec
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IMS Marketing – A New Era of Global Talent
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Kooba – SETU Website Project
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Musgrave – SuperValu – SuperValu Best Website – Large Company
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Zesty – The National Treatment Purchase Fund (NTPF)
Best Website – SME Award
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Communicraft – Militaryarchives.ie
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Friday Agency – Fire – Trusted Integrated Payments
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Friday Agency – Helping our customers make their customers happy
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Kooba – GH Research Branding & Website Project
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Square1 Software Ltd – Event Registration & Payments for Clubs & Organisations
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Together Digital – Dillon Eustace Website
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Together Digital – Digital Learning Institute Website
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Transpoco – Transpoco
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Webbiz – Delphi Resorts – Website Refresh
Cultural Driver Award
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Core Optimisation – Fáilte Ireland’s Digital that Delivers Programme
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Edelman – SSE Airtricity: Uniting Football and Inclusivity
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Inspiring Belfast – Inspiring Belfast Campaign
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Lorg Media – Culture Night
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TITAN Experience – Her Moves
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BWG Foods – EUROSPAR Proud Sponsors of Junk Kouture
Digital for Good Award
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Chime – National Charity For Deaf & Hard of Hearing People – ISL Accessible Website Launch
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Core Optimisation – Digital that Delivers – Enhancing Digital Accessibility in Tourism
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DCU Office of Student Life – The Pantry
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FoodCloud – Foodiverse
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Lucky Beard (on behalf of ISPCC Childline) – New Childline.ie Website
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The B!G Idea – The B!G Idea
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The Brill Building – Filter Out Lung Cancer: The AR Lens To Save A Life
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TITAN Experience – Her Moves
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Vodafone – Hi Digital
Digital Team of the Year Award
- Aviva
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Chadwicks
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Core Optimisation
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EY Ireland
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Musgrave – SuperValu
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RCSI University of Medicine and Health Sciences
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TITAN Experience
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Virgin Media Ireland
Large Agency of the Year Award
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Arekibo Communications Limited
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Each&Other
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GRANITE
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Kooba
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StudioForty9
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Strike Digital
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Zesty
Small Agency of the Year Award
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Avalanche Designs
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Big+Bold
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Communicraft
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ICON Management
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Social Media Elite
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Squint Creative
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StoryLab
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Webbiz
Sustainability Impact Award
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Alphabet Soup – Design and development of new sustainable website for CoisCéim
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Global Action Plan – Funds Industry Climate Challenge
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Path Strategic Design Ltd. – Business to Arts Website
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Stride Design – Green Guardians with Power NI
Tracey Carney, Managing Director of The Spiders, expressed her enthusiasm for this year’s finalists: “Digital is moving faster than ever, pushing boundaries and redefining possibilities. The Spider Awards don’t just recognise excellence—they celebrate thosedriving innovation, creativity, and impact across the industry. I look forward to celebrating our winners in true retro style at our 1980s-themed awards this March, as we go back to a time before digital media—the 80s.”
Terry Spence, Director of B2B Sales at One4all, headline sponsor for The Spiders 2025, added: “At One4all, we understand the importance of innovation and creativity in the digital space. It’s inspiring to see so many individuals and organisations challenging the status quo and setting new benchmarks for excellence. We’re proud to support The Spider Awards, an event that celebrates these achievements and encourages continued innovation across Ireland’s digital landscape.”
The 28th Spider Awards will culminate in a spectacular black-tie gala dinner at the Round Room, The Mansion House, Dublin 2, on Friday, 21st March 2025. This prestigious event promises an evening of networking, celebration, and recognition of Ireland’s top digital talent.
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