Earlier this month, A Minecraft Movie hit theaters to mixed reviews but massive box office returns. However, a viral trend led to younger people and adults screaming at certain points in the movie, tossing popcorn, and even bringing real chickens to screenings. Warner Bros. has taken notice of the chaos is now encouraging (some of) it via new rowdy-approved showings later this week.
On April 28, as reported by The Hollywood Reporter, WB announced a series of “Block Party” showings for the Minecraft movie at theaters across the country. These showings will encourage fans to “get loose” and sing and cheer as much as they want. The “Block Party” screenings will take place on Friday. Here’s how WB described them:
Warner Bros. Pictures and Legendary Pictures invite fans back to the theater to experience A Minecraft Movie together in a whole new way! You know the moments. You know the lines. You love the songs! Now it’s time to get loose, laugh out loud and belt out those lyrics like a true diamond-tier fan.
It should be noted that WB isn’t telling fans to toss popcorn around or destroy the theaters where the movie is being shown. It’s just providing people with some showings where you’ll be free to scream, yell, cheer, laugh, talk, and dance around as much as you want. So please, don’t throw food around and be a real piece of shit, even if the director behind the hit live-action game adaptation thinks its really hilarious.
Honestly, dancing around a movie theater for a bit with friends sounds a lot better than the actual movie, which is mostly clips of Jack Black in a CG world overacting while nothing really happens for an hour.
The other reason WB is doing these “Block Party” showings is likely in an effort to help Minecraft stick around in theaters for a bit longer as it faces tough competition from Sinners and big upcoming summer movies like Thunderbolts.
As of April 28, A Minecraft Movie has brought in over $800 million at the box office and could end up crossing the billion-dollar mark (or getting really close) in a few weeks. So these special “rowdy” screenings of the Minecraft movie might help WB eke out a few million more dollars over the upcoming weekend.
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