Lucas Coly, a rapper and social media star, has died, NBC News confirmed. He was 27 years old. Coly’s manager, whose social media username is “I Discover Stars,” announced on Thursday, October 3, that the “I Just Wanna” artist was dead. The music artist’s cause of death has not been publicly disclosed. One day prior, fans noticed that Coly shared a message via his Instagram Stories, which read, “I love y’all” with a heart emoji over a black background.
“Being your manager was one of the reasons I stayed here,” Coly’s manager wrote via Instagram. “There’s a hole in my heart right now, Lucas. We used to speak on our struggles all the time but smile for the fans. So many people hurt us again and again, but we had each other.”
The manager went on to note that he doesn’t “know what to do now,” adding that he felt “broken” along with the hashtags “#riplucascoly” and “#checkonyourfriends.”
“Honestly, Lucas, it hasn’t set in yet because I refuse to believe you are gone,” the manager concluded. “Heart ripped to shreds. God send him back here. Please.”
In a separate post via Facebook, Coly’s manager mentioned the “Act Right” artist’s girlfriend, Amber, encouraging fans to “pray” for her.
“I’m not ok. Pray for Amber y’all,” he wrote. “And for those wondering how I know if it’s true…. 1) I was his longtime manager and 2) because I was on the phone with him moments before. He loved all of his fans. 2024 has been the worst year of my life. Lucas was more of a brother to me than my client. Amber will confirm the news when she is ready. Please give her time to process and heal. When the funeral arrangements are set I will post them here.”
Learn more about Lucas Coly, his life and career, below.
Lucas Coly Got His Start on Vine
Coly gained prominence on the social media app Vine more than 10 years ago. As he rose to fame, he shared clips of himself rapping in English and French.
He Is Also a Social Media Star
At the time of publication, Coly has more than 1 million Instagram followers.
Lucas Was Born in France
Per NBC News, Coly was born in France, and he and his family moved to the United States when he was 8 years old.
He Was Dating Amber H
Coly had been dating his girlfriend, fellow social media star Amber H, before his untimely death. They began their relationship in 2017, per NBC News, and they started a YouTube channel together in 2018.
Lucas Died When He Was 27
Coly’s manager announced that he had died on October 3, 2024. Although a cause of death has not been confirmed, the manager’s hashtag “check on your friends” prompted fan speculation that Coly possibly died by suicide.
