Keychain, the AI-powered manufacturing platform for the consumer packaged goods (CPG) industry, today announced a $10 million investment, including funding from W23 Global, the venture capital fund backed by five leading grocery retailers: Tesco, Ahold Delhaize, Woolworths Group, Empire Company Limited/Sobeys Inc., and Shoprite Group. The new funding supports the rollout of Keychain360, a next-generation supply chain and product management platform designed to help retailers develop and manage their private label brands more efficiently.
Private label is becoming the fastest-growing segment in retail, yet product development has never been more complex. Consumers demand high-quality, affordable products, and retailers face mounting pressure to deliver them to market quickly. Keychain360 addresses these challenges head-on by unifying product design, sourcing, manufacturing, and compliance into one intelligent operating system. The result is faster launches, fewer bottlenecks, and stronger collaboration across supply chains.
“With speed and transparency increasingly shaping the market, Keychain360 gives private label brands the advantage,” said Oisin Hanrahan, CEO and Founder of Keychain. “Retailers can now manage their products end-to-end, innovate rapidly, and adapt to consumer preferences and regulatory changes, all within a single connected platform.”
Built specifically for retailers, Keychain360 delivers the same intelligence and precision that leading manufacturers rely on. By connecting every stage of the product lifecycle, it drives smarter decision-making and execution. A top-ten retailer recently used Keychain to launch more than 100 new products, reducing time-to-market by over two months and improving efficiency across its supplier network.
“Keychain’s AI-powered platform streamlines private label sourcing and enables retailers to bring quality private label products to customers faster and more efficiently,” said Ingrid Maes, CEO and CIO of W23 Global. “As consumer expectations around health, sustainability, and value continue to rise, Keychain’s solution helps retailers respond to these expectations effectively while ensuring compliance and product quality.”
The company has grown exponentially since launching less than two years ago, raising a $30 million Series B, expanding into Ireland and the UK, and introducing KeychainOS, its operating system for manufacturers. With the launch of this third product, Keychain is extending that innovation across the entire retail ecosystem, connecting brands, manufacturers, and retailers through one intelligent, AI-powered network.
Today, Keychain’s technology is used by eight of the top ten global retailers, plus 7-Eleven and Whole Foods, as well as seven of the top ten CPG brands, including General Mills. The platform now supports over 30,000 manufacturers and 20,000 brands and retailers, helping them bring new products to market faster and with greater precision. As adoption continues to grow, Keychain is defining the next generation of product creation, making it smarter, faster, and more connected than ever before.
Interested brands, retailers, and manufacturers can apply to join at www.keychain.com.
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