Jarvio, the Dublin start-up that puts an AI operator behind every Amazon storefront, has raised €1.5 million in pre-seed funding. Backers include senior executives from Amazon, Target, Wayflyer, Meta and MongoDB; Brian Caulfield and HBAN angel investors; and institutional investors Darius Cubed, Baseline VC, Enterprise Ireland, NDRC and an Accel Scout Fund.
The funding will accelerate engineering hires, automation development and U.S. expansion. It follows strong traction in Jarvio’s private beta, where more than 650 brands have joined the waitlist in recent months.
Rick Kelley, HBAN angel investor, said, “I’m delighted to support the Jarvio team who are helping businesses overcome the friction that comes with enabling e-commerce on Amazon, the largest platform in the world. As Amazon continues to be on nearly every phone in the western world, Jarvio will help merchants drive success.”
The journey began with Jake Ryan and Connor Mulholland, who met at University College Dublin and later launched a boutique Amazon agency after flipping everything from plastic dinosaurs to 12,000 candles during the pandemic. After years of manually solving the same operational challenges for clients, they realised the answer wasn’t more services -it was smarter software.
“eCommerce brands shouldn’t have to juggle dashboards or get buried in fragmented tools just to grow,” said Ryan, co-founder and CEO. “ Jarvio gives teams their time back and lets them focus on what really matters, growing the business, not managing the chaos.”
The pain point is clear: most Amazon merchants rely on a maze of disconnected apps to run their business – wasting time, obscuring data, stalling scale, and driving up staffing costs. Jarvio offers a new model. More than just an Amazon tool, it acts as the hub for your entire eCommerce operation. It integrates with everything from marketplace software to Gmail, Slack, and task managers – bringing all your operations and workflows into one place. No more switching tabs or stitching together tools. Just one prompt-driven interface to run your business.
“We’re not building another tool to put in the box of eCommerce tools,” Mulholland added. “We’re building the box.”
In 2024, JD O’Hea joined as co-founder and CTO to chart Jarvio’s AI roadmap. With deep expertise in AI, machine learning, and eCommerce, O’Hea set out a technical vision for a platform designed to redefine how eCommerce brands operate. Alongside founding engineer Joseph Tummon, they kicked off development of what’s now Jarvio’s AI foundation.
Since then, the team has built relentlessly: through late nights in Dogpatch Labs, a stint in a San Francisco hacker house, and now, as part of the NDRC Accelerator and with €1.5m in fresh funding, they’re scaling Jarvio into the operating system for modern eCommerce.
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