Irish small and medium-sized enterprises (SMEs) are increasingly aware of the growing risk posed by AI-driven cyberattacks, though most are not using available and affordable defences and many are now looking for practical, affordable ways to strengthen their digital defences, Vodafone Ireland said at the Small Firms Association’s SFA Connect event in Naas, Co. Kildare.
Addressing over 450 business leaders at the event, Lynsey Sweeney, Head of SME Sales Strategy at Vodafone Business, shared research showing that 94% of SMEs feel unprepared for AI?powered cyber threats, while 28% believe a single ransomware attack could seriously threaten their business.
“SMEs understand the risks, what they need are solutions that are simple, effective and fit their reality,” said Sweeney. “Cybersecurity doesn’t have to be complex or costly. With the right support, small steps can make a big difference in protecting a business.”
Despite strong awareness of cyber risks, adoption of basic protections remains low. Only 21% of SMEs currently use multifactor authentication, while more than half store sensitive data without encryption, leaving many exposed to issues that can be addressed quickly and affordably.
Sweeney said that while digital transformation can feel daunting for smaller organisations, progress is often achieved through practical improvements rather than large?scale change.
“For SMEs, we fully understand that time and certainty matter,” she said. “Technology should remove pressure, not add to it. Choosing the right tools, whether that’s strengthening security or automating routine tasks can free up time and help businesses focus on growth.”
“Digital transformation isn’t about doing everything at once. The most successful SMEs focus on the right next step. Start small, build confidence and scale over time. Vodafone Business reports that Businesses that embrace digital tools can achieve up to 26% higher revenue growth – and that’s a real competitive advantage.”
“This is where the right partner makes a difference,” Sweeney added. “Measures like multifactor authentication, encrypted backups, regular updates and staff training are proven, accessible ways to reduce risk and they don’t require in?house IT teams.”
With over six in ten Irish businesses as customers, Vodafone Ireland is investing €100 million per year in its network to expand and enhance services nationwide, ensuring businesses have secure, resilient connectivity they can rely on.
The company, which serves over 2.4 million customers and holds the largest share of Ireland’s mobile market, continues to see solid growth across its small business mobile and business broadband customer bases.
During her address, Sweeney outlined four foundations for digital efficiency for SMEs: automating everyday processes, building a secure digital foundation, using technology to deliver more personalised customer experiences, and empowering teams through upskilling.
Vodafone Business continues to support Irish SMEs with practical connectivity and digital solutions designed to improve efficiency, strengthen security and support long?term growth.
Over 2,000 people work with Vodafone Ireland across its Dublin headquarters and 80 retail stores nationwide. This year, Vodafone will move to its new headquarters on St Stephen’s Green as the company marks 25 years in Ireland.
The company has recently made significant investments in innovation as the first telco to launch Real Time Text, and through the recent trial of a new mission?critical communications service with Government.
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