Netflix has had top 10 lists for almost five years, which always show the most popular films and series. They were initially updated weekly but now the top 10 is updated almost daily and provides a top-level list to help users decide what to watch next.
Prime Video also has a top 10 list, but lacked this function for a long time. Now Disney+ is adding this feature, as reported by Variety. Instead of just copying, however, the top 10 function is being improved.
Daily recommendations
Disney’s Top 10 has been displayed for most users since last week, both in the smartphone app and on TV. If you haven’t seen it, the Top 10 is a selection of popular films and series that appear on the start page.
Unlike Netflix, which also treats films and series separately, Disney’s Top 10 is personalised to a certain extent. According to Disney, not only does the popularity of the content play a role, but also ratings that the user has given other content, their personal subscription plan (eg for the availability of titles) and location. This can theoretically result in a different combination of films and series for everyone.
Disney
However, it’s clear that, as with Netflix, new releases will be prominently placed in order to increase engagement. But not only will the total number of viewers be relevant, but also titles with growing popularity. For example, when new episodes for a series drop every week and receive good feedback from viewers.
The decision to display films and series together is also clever, as this makes it easier to compare popular content.
It’s also useful that Disney immediately states the release date under the respective titles. This makes it immediately clear whether it’s a new release or recommended because of the season, such as spooky content around Halloween.
The top 10 then includes further recommendations based on the most recent content viewed on Disney. Incidentally, this function will not be available for children’s profiles, so the Top 10 is aimed exclusively at adult users and will include films and series with a higher age rating.
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This article originally appeared on our sister publication PC-WELT and was translated and adapted from German.
