Irish consumers are being targeted by increasingly sophisticated online scams, according to a new set of case studies released by the Competition and Consumer Protection Commission (CCPC). The warning comes as Black Friday and Cyber Monday kick off the busiest shopping period of the year, creating prime opportunities for scammers to steal from unsuspecting shoppers.
With recent research revealing that almost 40% surveyed expect to make a purchase in the Black Friday/Cyber Monday sales, the CCPC is advising consumers to be extra vigilant and to stop and think before rushing into making a purchase.
The case studies, which date between November 2024 and August 2025, reveal losses ranging from €42 to €20,000 and highlight the wide range of methods used to scam consumers. These include fake websites, phishing emails, fraudulent job offers, rental accommodation scams, and investment fraud.
The CCPC is warning consumers to be especially wary of ads on social media, as scammers are using convincing clones of trusted websites and fake local shops to trick shoppers. To stay safe, always purchase through the retailer’s official website or app rather than clicking on the social media link.
Stop, search and stay safe
To help consumers shop safely during the peak shopping season, the CCPC advises following these three simple steps:
— Stop: Scammers often create urgency to pressure quick decisions. If something feels off or too good to be true, stop and think before engaging further.
— Search: Remember that logos, “about us” pages and imagery on websites can be fabricated. Always take a minute to check sites like Trustpilot or Reddit for independent reviews.
Stay safe:
— Watch out for common red flags, including unusually large discounts – “up to 80% off”, unfamiliar websites, recently created social media profiles, and all five-star reviews.
— Always use a credit card, debit card or trusted payment provider, rather than a direct bank transfer.
Grainne Griffin, director of communications at the CCPC, said:
“As the busiest shopping season of the year kicks off, it’s important that consumers avoid rushing into online purchases and transactions. Online scams have become more and more sophisticated, using convincing images and stories and carefully tailoring their ads to seem like they’re a trustworthy business.
“For the sake of your finances and your safety, take care when shopping online. Don’t let tactics like time-sensitive offers or countdown clocks pressure you into making a decision you might regret.
“Do your research, take your time, and don’t take risks, no matter how tempting the deal – you can lose an awful lot of money in just a few clicks. Always use a credit card, debit card or trusted payment provider like PayPal, rather than a direct bank transfer.”
What to do if you’ve been scammed when shopping online
If you think you’ve been scammed, contact your bank or payment provider immediately. You may be able to initiate a chargeback and get your money back, and you may need to freeze your card to prevent further money being taken. An Garda Síochána are responsible for pursuing scam operators, so contact your local Garda office and report it.
For information on the different types of scams and how to spot them, visit ScamUniversity.ie.
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