Brand Concepts is a fashion retail company, specialising in curating travel gear, handbags and lifestyle accessories.
Kacholia offloaded nearly 1.8 lakh shares in the company that represented 1.44% equity. The shares were sold at a price of Rs 217 apiece, which was at a 5% discount over the Friday closing price of Rs 228.90 on the BSE.
The stock today ended at Rs 215.50, falling, by Rs 13.40, down 6% from the previous close.
Also read: BEW Engineering bulk deal: Ashish Kacholia exits SME company as stock slumps 44% in a year
Kacholia’s stake sale comes following a significant underperformance in the microcap counter. It has plunged 36% over a one-year period amid continued weakness in the overall smallcap segment. It has slipped below its 50-day and 200-day simple moving averages (SMAs) of Rs 271 and Rs 315, respectively, according to Trendlyne data.
Company’s current market capitalization stands at Rs 269 crore.Kacholia, fondly called the ‘Big Whale’ has investments in at least 50 stocks as per the public shareholding data. The net worth of his portfolio is Rs 2,420 crore according to Trendlyne. Some of his portfolio stocks include Shaily Engineering, Xpro, Safari Industries, Balu Forge, Faze Three, Brand Concepts, Stove Kraft and Aeroflex Industries.
Kacholia has made his latest bet on a smallcap dry fruit company Aelea Commodities, buying over 7.73 lakh shares via a bulk deal on Friday. The deal was valued at Rs 9.3 crore. The shares were purchased from Suryavanshi Commotrade Private Limited, which exited by selling its entire stake at a price of Rs 120.50 per share.
Kacholia’s bought these shares following a significant erosion in its price. The microcap counter has plunged 36% over a one-year period. The stock is down 21% in 2026 so far.
Read more: Aelea Commodities bulk deal: Ashish Kacholia bets Rs 9.3 crore on a microcap that is down 36% in a year
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