As you’re probably well aware, smartphones are expensive.
That’s especially true for flagship phones, but even budget and mid-range phones represent a significant investment. Either you have to stump up the cash to buy it outright (and then pay for a SIM deal), or commit to a long and often expensive contract.
With that in mind, it’s no surprise that you’re looking for a great deal on your next smartphone. And if you’re based in the UK or US, you’ve come to the right place.
We’ve fully tested and can recommend each of the handsets featured below, even at full price. But the deals below often make them much better value for money.
It’s worth noting that these deals are accurate at the time of writing but subject to change, especially with Prime Day taking place in July.
For a guaranteed big discount, consider a refurbished phone deal.
Best smartphone deals in the UK
The Pixel 8 Pro is down to just £759
1
From: Argos
Was: £999
Now:
£759
(£240 off with code)
The Pixel 8 Pro is close to the lowest price it’s ever been right now. It remains an excellent buy, especially with class-leading software support until 2030. Just make sure you enter the code ‘GPIXEL200’ at checkout.
Samsung’s Galaxy A15 is now incredible value for money
2
From: Amazon
Was: £169
Now:
£94
(44% off)
The 4G model of the latest Galaxy A15 was already good value at its £169 starting price, but this discount takes things to the next level.
The Pixel 7a is great value at just £349
3
From: Argos
Was: £449
Now:
£349
(£100 off)
The Pixel 8a is out now, but its predecessor is a better choice for most people – especially at this price.
Save £150 on the Nothing Phone (2)
4
From: Amazon
Was: £629
Now:
£479
(£150 off)
With the Nothing Phone (3) confirmed to be delayed until 2025, you can buy this discounted Phone (2) safe in the knowledge that it’ll be the latest handset in the series for a while.
Get 15% off the iPhone 15
5
From: Amazon
Was: £799
Now:
£681
(£118 off)
The regular iPhone 15 is currently available for £118 less than its launch price, though various other models are similarly discounted.
Get £300 off the best book-style foldable you can buy
6
From: OnePlus
Was: £1,599
Now:
£1,299
(£300 off)
OnePlus’ first foldable only launched late last year, but the company is already offering a significant £300 discount. At this price, it’s definitely worth considering.
2023’s best flip phone is now incredible value for money
7
From: Amazon
Was: £1,049.99
Now:
£642
(£407.99 off)
The Motorola Razr 40 Ultra (also known as Razr+ 2023) now has a successor in the Razr 50 Ultra, but that means big discounts on the older model, including 39% off at Amazon.
Save almost £300 on the Galaxy Z Flip 5
8
From: Amazon
Was: £1,049
Now:
£754.99
(£400 off)
Samsung has a new flip phone on the way, but this 2023 model remains a great choice – especially at this price.
Best smartphone deals in the US
Get 25% off the excellent Pixel 8 Pro
1
From: Amazon
Was: $999
Now:
$749.99
($249.99 off)
The Pixel 8 Pro is down to the lowest price it’s ever been at Amazon. If you’re looking for a new smartphone and don’t want to pay full price for a brand-new model, this is the device to get.
Motorola Razr (2023) down to its lowest ever price
2
From: Amazon
Was: $699.99
Now:
$449.99
($250 off)
Last year’s Razr was already excellent value for money at its $699.99 launch price, but this 36% discount takes things to the next level. However, it’s worth noting that a successor has now launched.
Save $50 on the new Galaxy A35 already
3
From: Amazon
Was: $399.99
Now:
$349.99
($50 off)
The Galaxy A35 only launched in April, but you can already save 13% on the cost of this impressive mid-range phone at Amazon.
Get $200 off the Galaxy S24+
4
From: Best Buy
Was: $1,119.99
Now:
$919.99
($200 off)
If the base 256GB storage option on the S24+ isn’t quite enough, this is the deal for you. A $200 discount on the 512GB model at Best Buy, makes it much cheaper than it was at launch in January.
The best flip phone of 2023 is now 35% off
5
From: Amazon
Was: $999.99
Now:
$649.99
($350 off)
The 2023 Motorola Razr+ (also known as the Razr 40 Ultra) is a superb flip phone. And at under $650, it’s excellent value for money at Amazon, though you might prefer the newer Razr+ (2024).
Get $300 off the OnePlus Open
6
From: OnePlus
Was: $1,699.99
Now:
$1,399
($300 off)
The OnePlus Open is the best book-style folding phone you can buy, and this 18% discount makes it much more appealing.
Where to find the best deals on smartphones
The simple answer is that the best places to buy phones tend to be the same places you’d buy most of your tech: electronics shops and department stores. You can also check with carriers and networks, not to mention going direct to manufacturers’ websites. Here are some ideas to get you started:
UK stores
US stores
What phone should I buy?
Which phone is best? The answer lies in how you use your phone, your budget and what you’re looking to get out of your phone. Tech Advisor has a number of buying guides to help you decide the best way forward. We’ve outlined some of the key points and what to expect out of each buying guide below.
Find the best phone for you
If you’re looking for deals on the best smartphone on the market, there are a few things you may need to consider. First off, should you buy an iPhone or an Android? Should you buy unlocked or on a pay monthly plan? And also, how do you choose the right SIM?
Of course, the best phones on the market will often have premium prices too. Samsung Galaxy S phones and Apple’s iPhones may seem like the go-to choice but if you’re on a budget there are tonnes of other powerful options out there for less-than-premium prices too.
Some of the most impressive phones on the market right now – like the Xiaomi 14 Ultra, OnePlus 12 and Honor Magic 6 Pro – are all from Chinese brands.
Chinese phones can be powerful, often with dual-SIM support, and usually at competitive prices. On the flip side, some may be difficult to return if there are any issues and you may need to pay import duty, depending on where you’re getting them from.
Not all of them are available worldwide though, with more options in Europe than in North America.
Buy a second-hand iPhone
Buying a second-hand or refurbished phone is another way to score a great deal, oftentimes on premium handsets like the iPhone. Our colleagues over at Macworld have assembled their own guide on the best way to buy a second-hand iPhone.
Also see our guide to the best refurbished phone deals.
Best dual-SIM phones
Our rundown of the best dual-SIM phones goes through what to look for before you go ahead and buy such a device; such as what SIM sizes are supported and if both SIMs are 4G and/or 5G-compatible.
We also explain the difference between dual-standby and dual-active SIM support. This affects whether or not you can actively receive calls from both SIMs at the same time.
Best basic phones
If you’re looking for a phone which will let you do the basics – call, text and browse minimally – you can find several phones for less than £50 with cheap monthly rates too.
Our guide to the best basic phones goes through what you can expect in terms of specifications, storage, audio and camera quality from a smartphone or feature phone.
What phone deals are available?
Retailers often have deals on tonnes of handsets, so keep your eyes peeled, not to mention Amazon sells SIM-free phones at very attractive prices from time to time.
Samsung discounts
Samsung currently offers a trade-in programme where you can get hundreds off the company’s latest and greatest smartphones (depending on the value of the device you’re trading in). Get Samsung’s trade-in offers.
iPhone discounts
While Apple itself doesn’t often feature discounts, like Samsung, it does offer its own trade-in program. If you’ve got an older iPhone, you can put its value towards money off a new iPhone, with Apple currently offering hundreds off, depending on your phone.
Android discounts
Many retailers also have significant savings on budget and mid-range handsets from the likes of Motorola, OnePlus, Nothing and more.
If you’re looking to buy a phone outright, rather than on-contract, Amazon has some of the biggest bargains, but make sure you check the specs carefully – third-party sellers sometimes use Amazon to shift international stock, which may vary slightly from what you’d find in stores.
If you find that you’re missing out on Amazon’s Lightning deals, which run for just a few hours and offer limited stock, we’d recommend signing up for Amazon’s 30-day free trial of Prime, which will get you access to deals 30 minutes before everyone else.
Plus, you’ll get free next-day delivery with the Prime trial, as well as access to the Prime Video streaming service and much more.
