It was 8:51 pm final evening, and my spouse Rebecca and I had been nearly to begin closing issues down for the evening when she opened up the Amazon Vendor App to examine on our gross sales. Her jaw dropped. She checked out me, confirmed me the display of her cellphone, and mentioned, “What’s going on with our Amazon account?”
I walked over to her to get a more in-depth have a look at her cellphone (my eyesight is simply not what it was). We each virtually had a coronary heart assault! On the prime of the display was a message in brilliant orange:
I ran over to my laptop computer, logged into Vendor Central, and noticed this alert:
WHAT?!?!? What on this planet is occurring right here?
When stuff like this occurs I normally react in two methods…
- I feel, “There must be a logical rationalization and the scary factor I simply noticed (my account is in danger) just isn’t actually going to be a foul factor.”
- My coronary heart charge will increase dramatically and I feel, “If that is for actual, how quickly can I repair this?”
To this point, in my 10+ years of promoting on Amazon, there has all the time been a logical rationalization and the scary factor I noticed was not going to be a foul factor in any respect.
How about you? Did you’ve a “freak out” second if or once you noticed the “Your account is vulnerable to deactivation” on the Amazon Vendor app or on the Vendor Central homepage?
Right here’s the deal… virtually each Amazon vendor who accessed their Amazon account final evening (Might 25) obtained this notification.
In the event you misplaced sleep over this… or if that is all model new data for you…
Don’t fear. It’s all going to be OK.
That is simply one other instance of Amazon not speaking very nicely.
Principally Amazon goes to wish some up to date identification verification. It’s not going to be arduous, and is definitely a very good factor for Amazon to be doing this. The truth is, they’re simply following a brand new regulation referred to as the INFORM Customers Act. General, it’s going to make Amazon an much more reliable place for patrons to purchase from. Extra buyer belief equals extra gross sales for everybody!
Amazon desires to ensure that all of their sellers replace this data as quickly as potential, so that they made certain they obtained our consideration to this wanted replace… They only didn’t want to provide us a coronary heart assault to tell us.
As I write this on Might 26, Amazon has eliminated the hyperlinks to replace the identification data wanted to adjust to the INFORM Customers Act. There have been so many Amazon sellers final evening that had been freaking out and eager to replace their data that Vendor Central was overloaded and it was very glitchy. Amazon eliminated the hyperlinks to replace this data for now, however will certainly convey the hyperlinks again quickly.
To see if Amazon wants something from you proper now, then click on right here to go to your efficiency metrics web page in Vendor Central (Sign up required). If there’s nothing there in regards to the INFORM Client Act, then there’s nothing it’s good to do at present about this problem… but when there are hyperlinks to reverify your data, then observe via with importing what they’re requesting. In the event you’re having any loading points (glitches) updating your data, then simply take a break and attempt to come again one other day (someday quickly) to replace and confirm no matter Amazon wants from you.
There’s a deadline to get your data up to date and verified, and that date is at present June 27, 2023.
I’ll be updating this web page with extra particulars as we study them. Bookmark this web page and are available again to it to see what the most recent data is.
Lastly, do not forget that when Amazon makes a change or an replace, they aren’t out “to get you” in any manner. They’re normally both eager to make Amazon a greater place for patrons… or they’re attempting to be legally compliant with the most recent legal guidelines and tips. On this case, they’re doing each.