The film seems targeted both at Warhammer diehards and newcomers alike, as the trailer opens on Heder searching for “the center of grimdark and everything gnarly,” while the camera comically zooms out to reveal he’s standing in front of a massive statue of a Space Marine. The film’s description implies Heder’s search began due to a “chance encounter at a game store,” but the admiration for the art of wargames comes through in the trailer’s cinematic composition and editing. Shots of miniatures and core texts are interspersed with interview clips and medieval architecture (rightfully) framing Warhammer and the culture around it as esoteric and arcane. Heder’s comedic ignorance of the hobby balances the, pardon the phrase, grimdark aesthetic, making the trailer feel like the final documentary will be accessible to even the most uninformed viewer.
The trailer culminates with a directive for Heder: “If you want to talk to the grandmaster, go find John.” This, of course, refers to artist John Blanche, who is credited with defining the visual language of Warhammer during his 46-year long tenure at Games Workshop. Blanche famously retired in June of last year, making rare media appearances that can be found on his personal blog. The trailer ends with a dramatic sequence of Heder knocking on what one could assume to be Blanche’s front door, before quickly cutting to an over-the-shoulder shot of a man, ostensibly Blanche, taking off his glasses in preparation.
