US life-style model Eastpak is relaunching in North America with its fall 2021 assortment after a number of years of strategically specializing in the European and APAC areas.
The VF Company-owned model is now “absolutely platformed” within the US with the launch of its web site, it introduced Thursday.
The corporate stated its president Nina Flood has a “sharpened give attention to progress within the Americas” after initially getting into the area through international e-commerce websites like Asos and Ssense.
Flood has headed the model since final 12 months, earlier than which she served as president of Kipling Americas, and earlier nonetheless as vice chairman of technique and advertising at Nautica throughout a 17-year profession at VF Corp.
She additionally took on the extra position of worldwide president of JanSport earlier this 12 months.
“Customers have been clamoring for Eastpak within the North Americas – which led to launching our new web site and opening new retail channels,” Flood stated in a launch.
“It’s superb to see the potential for Eastpak as new shoppers uncover the model and dependable ones can now get it far more shortly and simply via home retail.”
The corporate stated its present targets embody “an expanded presence in key US and Canada vogue and life-style retailers”.