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Tuesday, May 16, 2023

Unveil Profitable Niches on Amazon

Are you a brand new Amazon vendor struggling to seek out your area of interest or an current vendor prepared to develop your product line? Do you want you had entry to the identical market analysis sources as massive manufacturers to establish unmet buyer calls for and untapped markets?

As the most important retail market with 1.9 million energetic sellers, Amazon is a extremely aggressive market. It requires sellers to spend an enormous chunk of cash to know what their clients need and discover the hole available in the market. 

However what if I inform you there are methods to study your opponents and discover worthwhile merchandise

Amazon not too long ago launched the Product Alternative Explorer instrument to assist sellers discover clients’ pursuits with out spending a dime. 

This text will clarify every little thing you want to learn about Amazon Product Alternative Explorer and the way you should use it to seek out probably the most worthwhile niches on Amazon

Let’s soar into it!

Here’s a fast peek into the article:

  1. What’s Amazon Product Alternative Explorer?
  2. A step-by-step information to navigating the Product Alternative Explorer
  3. Conclusion

What’s Amazon Product Alternative Explorer?

Product Alternative Explorer is a free product analysis instrument designed to assist sellers perceive clients’ conduct based mostly on totally different metrics and buying conduct. Sellers can rapidly uncover new product alternatives and develop their catalog with out spending large quantities of cash.

However Product Alternative Explorer doesn’t simply assist sellers establish new product alternatives, it additionally reveals suggestions about niches to focus on based mostly on the vendor’s present itemizing catalog and gross sales information. You can too search based mostly on class or key phrase to fine-tune your search to seek out the most worthwhile product for your enterprise

So whether or not you’re a seasoned vendor or simply getting began, think about including Product Alternative Explorer to your product analysis toolkit. With its unparalleled information accuracy and ease of use, it’s a must have instrument for anybody trying to achieve Amazon’s market.

The way to uncover a product area of interest utilizing Amazon Product Alternative Explorer

The Product Alternative Explorer is a superb instrument for locating new niches, whether or not you’re making an attempt to construct a brand new product or wish to develop your present product portfolio. Let’s see how to try this:

Step 1: Search with a broad key phrase within the search field

  • Log in to your Amazon Vendor Central account.
  • Go to Development → Product Alternative Explorer from the left sidebar. 
amazon product opportunity explorer
  • As soon as in Product Alternative Explorer, you may browse niches by class, seek for a distinct segment, or use an instance area of interest. 
  • The instance area of interest part provides you tailor-made area of interest suggestions based mostly on the merchandise you at present promote. 
amazon opportunity explorer
  • Nonetheless, if you wish to discover a new product, sort the key phrase into the search bar or search by class.  

Let’s say you wish to promote a yoga mat product. You can begin by typing the key phrase within the “Yoga Mat” search bar and click on the search button. 

product opportunity explorer
  • After looking out, the instrument reveals you all of the related niches, related search phrases, and different key metrics, equivalent to
  1. Buyer Wants: These are the person niches on Amazon. 
  2. High Search Time period: These are the highest three highest-volume search phrases for the area of interest. 
  3. Search Quantity (previous 360 days and previous 90 days): It reveals how typically customers search utilizing the search time period. The 360-day column shows the quantity for the previous 360 days, and the 90 days column reveals the quantity for the previous 90 days.
  4. Search Quantity Development (previous 360 days and previous 90 days): It signifies the proportion change in search quantity for all search phrases for that area of interest. The 360-day column compares the current yr’s information to the earlier yr’s information, and the 90-day column compares the present quarter’s information to the final quarter’s information. 
  5. Items offered (previous 90 days): It signifies the whole variety of merchandise offered for the area of interest within the final quarter. 
  6. # of High Clicked Merchandise: It reveals the variety of high merchandise that acquired cumulatively 90% of clicks and promote after the client entered a search time period within the area of interest. 
  7. Common Value (previous 90 days): It’s the common promote worth of all of the merchandise within the area of interest.
  8. Value Vary (previous 360 days): It’s the vary between minimal and most promoting worth during the last 360 days for merchandise on this area of interest.

Step 2: Filter the outcomes

Slender down the search outcome by including filters to keep away from low-quality merchandise that don’t meet the factors. 

For instance, let’s say you don’t wish to promote low-price merchandise and don’t need the value to go larger than $80, so you may put $50 because the lowest worth and $80 as the best worth filter to see solely the merchandise between that vary. 

amazon opportunity explorer

Step 3: Establish a singular area of interest

Within the subsequent step, concentrate on the Search Quantity and Search Quantity Development metrics in 360 days and 90 days to establish high-growing niches. Additionally, have a look at the common worth to make sure revenue margin.

For instance, right here we are able to see the “xl yoga mat” area of interest has constructive quarterly and yearly progress traits and first rate pricing. So we are able to select the area of interest for additional evaluation. 

amazon explorer

Step 4: Consider the area of interest

After you have recognized a distinct segment, it’s time to discover its potential. Click on in your chosen area of interest, on this case, “yoga mat,” to view the area of interest particulars web page. Right here you’ll discover 5 tabbed sections with totally different data. 

  • Merchandise
  • Search Phrases
  • Insights
  • Traits
  • Buyer Overview Insights
opportunities for amazon


This part lists all of the merchandise inside a distinct segment that cumulatively obtain 80% of clicks

after buyer searches, together with a number of metrics:

  • Click on Depend
  • Click on Share (Previous 360 days)
  • Common Promoting Value (Previous 360 days)
  • Complete Rankings
  • Common Buyer Score
  • Common BSR
  • Common # of Sellers and Distributors (Previous 360 days)

You may simply perceive the next elements of a distinct segment from the product tab.

Establish ease of entry to the market.

When you see the clicking share is excessive for a product with a excessive variety of Complete Rankings, it means clients are giving extra significance to scores and opinions to purchase the product.

As an example, this instance reveals that the best click-share product has an honest variety of excessive scores. Which means customers have a look at the scores and opinions to make the buying determination. 

amazon business opportunity

However, if the clicking share is inside the similar vary for all of the merchandise, meaning scores don’t affect the buying determination a lot, and it is likely to be a neater area of interest to enter into the market. 

Perceive worth sensitivity

When you discover the clicking share is larger for merchandise with low common promoting costs (Previous 360 days), it signifies that these merchandise are extra worth delicate, and clients usually tend to purchase the product with the bottom worth. 

Nonetheless, when you see the clicking share isn’t larger for the low common promoting costs (Previous 360 days) merchandise, it means clients have a look at high quality, opinions, and different standards to purchase the product and don’t essentially thoughts paying a premium for high-quality merchandise.

What is Amazon Opportunity Explorer

On this instance, you may see a $58.02 product has a 14.9% click on share, and a $30.75 product has a 12.2% click on share. It reveals that the area of interest will not be that worth delicate. 

Perceive content material format

By trying on the click on share, you may perceive which sort of product title and pictures will get probably the most consideration from the patrons. This metric helps you construction your individual product itemizing to maximise clicks. 

On this instance, the merchandise with a transparent image showcasing the model picture get the utmost click on share. Additionally, discover that these product titles have the scale clearly talked about within the title.

How do I access Amazon Opportunity Explorer

When you analyze and establish a product, click on on it for extra metrics and insights.

Observe: You can too use the Product Monitoring function on the SellerApp Dashboard to trace the product for additional evaluation.

Product Metrics
Amazon Opportunity Explorer

The product metrics tab reveals you 5 several types of information:

  • Product and Supply Knowledge (previous 90 days)
  • Common Charges
  • Product Clicks and Traits
  • Traits
  • Niches product seems in 
Product and Supply Knowledge (previous 90 days)

The next part offers insights right into a product’s pricing and provides traits over the previous 90 days. The insights embrace, 

  • Common Promoting Value: It’s the common featured provide worth over the previous 90 days 
  • Value Vary: It’s the vary of minimal and most featured worth for the final 90 days
  • Complete Supply Depth: It’s the utmost variety of provides the product had within the final 90 days
  • Common Supply Depth: It’s the common variety of provides for the product over the previous 90 days weighted by web page views.

By analyzing these metrics, you may perceive your product’s pricing within the area of interest. 

Common Charges

This part reveals the 2 most important charges that allow you to calculate the approximate revenue margin for the product. 

  • Common Referral Charge: The common referral payment paid for every unit offered over the previous 360 days.
  • Common FBA Charge: The payment sellers should pay Amazon for every unit offered over the previous 360 days. 
Product Clicks and Traits

It reveals some necessary metrics that offer you an thought concerning the product’s progress potential.

  • Click on Depend (previous 30 days): The whole variety of buyer clicks from any search time period over the previous 30 days.
  • Click on Development (previous 30 days): The pattern of click on depend in comparison with the earlier 90 days.
  • Click on Depend (previous 90 days): The whole variety of buyer clicks from any search time period over the previous 90 days.
  • Click on Development (previous 90 days): The pattern of click on depend in comparison with the earlier 90 days.

For instance, If the clicking progress for the product is destructive for the previous 30 days however constructive for the previous 90 days, it signifies a short lived decline in gross sales with an general constructive pattern. 

However, if the clicking progress is destructive for each durations, additional evaluation from the “Pattern” graph is required to attract a conclusion.


The traits part reveals the previous yr’s pattern for the BSR rank, click on depend and the whole provide depth for the product. 

For instance, this can be a pattern graph for a yoga mat product.

Amazon Opportunity Explorer guide

When you discover fastidiously, you may perceive the clicks for the yoga mat peaked throughout the brand new yr, when many individuals make resolutions to be match and wholesome, after which drop for the remainder of the yr. 

It showcases that this product is sessional, and the clicking progress is likely to be destructive throughout 

the remainder of the yr. 

Due to this fact, when you intend to promote a product with year-round demand, the sort of product will not be very best for you. 

“Niches product seems in” Part

This part reveals the particular niches the product seems in on Amazon. Together with the niches, it additionally reveals some metrics, equivalent to:

  • Search Time period (Previous 90 days): The highest 3 search phrases in a distinct segment drive probably the most clicks to this product.
  • Product Click on Depend (Previous 90 days): The variety of clicks on this product over the previous 90 days from all of the search phrases on this area of interest.
  • Product Click on Development (Previous 90 days): The proportion of general product clicks in a given area of interest.
  • P.c Product Clicks from Area of interest (Previous 90 days): The proportion of general product clicks pushed by the area of interest.
  • Area of interest Click on Quantity (Previous 90 days): The whole clicks pushed by search phrases on this area of interest throughout all merchandise.
  • Area of interest Click on Quantity Development (Previous 90 days): The expansion pattern of area of interest click on quantity in comparison with the prior 90-day interval.
  • Product’s Click on Contribution to Area of interest (Previous 90 days): The proportion of clicks the product contributes to a distinct segment.

This part permits you to perceive which area of interest to focus on when you promote an analogous product. For instance, right here you may see the “ear clips headphones” have the best 90-day progress pattern. So when you promote an analogous product, goal this area of interest to maximise progress. 

Customer Review Insights
Buyer Overview Insights

The Buyer Overview Insights part offers an in depth evaluation of the constructive and destructive suggestions {that a} product receives on Amazon. It makes discovering a spot within the current merchandise a lot simpler for you. 

As an example, within the instance given, some destructive opinions of a “yoga mat” mentions points with odor and slipping. So, you may develop a product that resolves all these clients’ issues to face out from the competitors. 

amazon Customer Review Insights

As well as, the instrument additionally offers a bar chart that demonstrates the influence of various elements of the product on its star ranking. It permits for the prioritization of high-priority points that require instant consideration.

As an example, within the Detrimental Overview Snippets, you see that each “Grip” and “Scent” have acquired destructive opinions for the “Yoga Mat” product. Nonetheless, when contemplating the Impression on Star Score, you may see that “Grip” has extra constructive than destructive influence, whereas “Scent” has the other. Due to this fact, fixing the odor difficulty needs to be prioritized when creating a brand new product. 

business opportunity for amazon

Search Phrases

The search phrases tab on the Area of interest Particulars dashboard provides helpful insights into buyer search conduct and the efficiency of search phrases.

amazon search term report

This part comprises the highest Amazon buyer search phrases for a distinct segment, together with just a few metrics equivalent to, 

  • Search quantity (previous 360 days): It reveals the search quantity for the search time period on Amazon for the previous yr. 
  • Search quantity progress (Previous 90 & 180 days): It reveals the change within the search pattern of the search time period quarterly and bi-yearly. It helps you point out seasonality within the area of interest.

As an example, if a search time period experiences excessive progress over the previous 180 days however destructive progress during the last 90 days, it could point out a short-term downward pattern in demand for the product. Nonetheless, this pattern could reverse as soon as the product season arrives.

  • Click on share (previous 360 days): This metric compares the variety of clicks for the search time period within the area of interest to different search phrases during the last 360 days. 

For instance, “sizzling yoga mat” has a click on share of 57.1% means buyer seek for this search time period 57.1% instances to discover a product within the area of interest. 

  • Search conversion charge (previous 360 days):  It signifies the variety of buy charges of merchandise from all search phrases inside this area of interest previously 360 days. 

Observe the best changing key phrases from this itemizing utilizing the SellerApp Key phrase Monitoring instrument to 

  • Optimize your future itemizing 
  • Optimize your future PPC campaigns 
  • Discover low-competition key phrases
product opportunities for amazon

Professional Tip: If you have already got a product within the area of interest, use the SellerApp Product Key phrase instrument to see if these high-converting search phrases exist in your itemizing. If not, optimize your product itemizing with these key phrases to maximise conversion.

  • High 3 Clicked Merchandise: It reveals the three most-clicked merchandise for the search time period, and when you resolve to create a product within the area of interest, these will probably be your high three opponents. 


The insights part provides you a radical understanding of the totally different dynamics within the area of interest, together with how saturated it’s, product launch potential, general buyer expertise, and lots of extra. 

By utilizing metrics such because the “Common Out of Inventory Price,” “% of Prime merchandise,” and “% of Merchandise Utilizing Sponsored Merchandise,” you may rapidly establish high-impact product alternatives.

​​For instance, a low “% of Prime Merchandise” means sellers can rapidly acquire momentum for brand new merchandise by including a chief provide. 

What is Amazon Opportunity Explorer

Equally, low “Variety of Merchandise” and “Click on Share” values point out the proper area of interest to launch a brand new product, as this area of interest has low competitors.

How do I access Amazon Opportunity Explorer

If the area of interest has a low “Variety of Merchandise” and excessive “Click on Share” worth, it signifies {that a} particular model or a product dominates the area of interest, and new merchandise may not stand an opportunity right here.

When you discover a area of interest with a excessive “Variety of Merchandise” worth and low “Click on Share,” use the  “# of Profitable Launches,” “% of Merchandise Utilizing Sponsored Merchandise,” and “Common Overview Score” metrics to find out if the area of interest has good launch potential.

product opportunity explorer for amazon

Area of interest Traits

The Traits part offers numerous metrics that can assist you perceive area of interest traits. These metrics embrace.

  • Search quantity,
  • Product depend,
  • Model depend,
  • Common worth,
  • Search conversion charge,
  • Promoting companion depend

Observe: The information is proven from the final seven days.

product opportunity explorer for amazon seller

You should utilize the pattern graph under to know seasonal buyer conduct and how one can optimize your e-commerce technique. 

As an example, you may evaluate search quantity with search conversion charge to know if clients are changing nicely for the area of interest. 

Equally, Evaluating promoting companion depend, model depend, or product depend with search quantity will allow you to perceive the general competitors within the area of interest. 

Buyer Overview Insights

Just like the product-level buyer evaluation insights, this part offers an in depth evaluation of the constructive and destructive opinions of your entire area of interest on Amazon. 

It helps you establish gaps within the area of interest and enhance your e-commerce technique. 

amazon product opportunity tool

Remaining Ideas

In at present’s extremely aggressive e-commerce panorama, discovering worthwhile product niches is essential for the success of any Amazon vendor. 

And utilizing Amazon’s Product Alternative Explorer instrument is a superb solution to begin your analysis and establish probably the most promising niches and product alternatives.

Nonetheless, to convey your product thought to actuality, you want a strong market instrument that may allow you to monitor a number of merchandise, conduct key phrase analysis, and join with dependable suppliers. 

That’s the place the SellerApp 360-degree market instrument is available in.

With its superior options, SellerApp can streamline your product analysis and launch course of, making it extra environment friendly. From creating product listings to launching your merchandise on Amazon, SellerApp offers all of the instruments you want to succeed within the Amazon market.

So, when you’re severe about your Amazon enterprise and wish to take it to the subsequent degree, don’t hesitate to enroll in a 7-day free trial of the SellerApp dashboard at present. 

Join now and unlock the facility of data-driven success on your Amazon enterprise.

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