The brand and buying and selling image for Twitter is displayed on a display screen on the ground of the New York Inventory Change (NYSE) in New York Metropolis, July 11, 2022.
Brendan McDermid | Reuters
Twitter not too long ago launched a brand new characteristic that lets its Blue subscribers tweet as much as 10,000 characters in messages that can even help daring and italic formatting.
The brand new options permit for a lot longer-form writing that is extra much like an essay than the quick snippets of textual content that outlined Twitter for years. Twitter had a 140-character restrict for years, earlier than doubling it in 2017 to 280 characters.
Twitter Blue is the corporate’s subscription product that gives extra options than the free model, together with a blue checkmark. It prices $8 per thirty days in case you enroll by Twitter.
“We’re improving the writing and studying expertise on Twitter! Beginning immediately, Twitter now helps Tweets as much as 10,000 characters in size, with daring and italic textual content formatting,” the Thursday announcement learn. “Join Twitter Blue to entry these new options, and apply to allow Subscriptions in your account to earn earnings instantly on Twitter.
Twitter can be increasing its monetization choices, permitting customers to subscribe to their favourite content material creators in alternate for subscriber-only content material. The subscriber-only mannequin is much like choices from providers like Substack.
Musk mentioned that creators would obtain the lion’s share of subscription earnings.
“You’ll obtain no matter cash we obtain, in order that’s 70% for subscriptions on iOS & Android (they cost 30%) and ~92% on internet (might be higher, relying on cost processor),” the Twitter, Tesla, and SpaceX CEO tweeted. “After first 12 months, iOS & Android charges drop to fifteen% and we are going to add a small quantity on high of that, relying on quantity. We can even assist promote your work. Our objective is to maximise creator prosperity.”
Musk additionally launched a subscription product for his personal account, charging customers $4 a month to view his non-public subscription-only Tweets.