Itemizing suppression can tank your gross sales and natural rating on Amazon. If one in every of your listings is suppressed, it’s necessary to behave as shortly as doable.
Nevertheless, itemizing suppression isn’t all the time instantly apparent, particularly should you promote a number of merchandise. Amazon doesn’t notify you when your itemizing is suppressed, so should you’re unaware that there’s a problem you may lose a number of momentum on your product.
Let’s cowl the high causes Amazon listings are suppressed and what to do should you expertise itemizing suppression.
What’s Amazon Itemizing Suppression?
In a latest survey, eComEngine discovered that 59% of Amazon sellers surveyed had been involved about itemizing suppression.
Amazon listings which might be suppressed are hidden from product searches. That signifies that they successfully can’t be seen by consumers.
A suppressed itemizing can shortly expertise a drop in gross sales quantity. Regaining the momentum you’ve labored so onerous to construct can take a number of weeks and even months, so it’s greatest to keep away from itemizing suppression altogether.
Amazon will suppress product listings that don’t meet its requirements or tips. The affected listings may be restored if these points are addressed, nevertheless.
Go to the Stock tab in Vendor Central and choose Handle All Stock to verify for suppressed listings. If you happen to see a hyperlink for suppressed listings, click on on it to see which listings are flagged. If you happen to don’t see a hyperlink, none of your listings are at the moment suppressed.
Monitoring your listings and resolving any points shortly is one of the best ways to make sure that your listings can be found in Amazon search.
Widespread Causes for Itemizing Suppression
There are a number of causes your itemizing may be suppressed on Amazon, so that you’ll have to verify Vendor Central for extra details about your particular itemizing points. Nevertheless, there are some frequent causes for itemizing suppression which might be useful to know.
Attainable causes for itemizing suppression embrace:
- Photos don’t meet Amazon’s necessities
- No set product class
- Description incomplete or inadequate
- The title is simply too lengthy
- Product particulars aren’t stuffed in accurately
- There’s already a replica itemizing on Amazon
- The merchandise is an Amazon-restricted product
Associated content material: The Amazon Product Itemizing Optimization Information
Most of those points are comparatively simple to resolve, so long as you’re conscious that there’s an issue along with your itemizing.
Failure to observe Amazon’s picture necessities is the most typical purpose for itemizing suppression. Taking the time to completely perceive the necessities so your merchandise are photographed accurately will help you keep away from expensive reshoots.
The principle picture is the one which’s best to get incorrect, so right here’s a fast overview of some key necessities:
- A pure white background
- RGB coloration values of 255, 255, 255
- No graphics, illustrations, or drawings are allowed.
- Don’t embrace props or equipment that aren’t offered with the product.
- You’ll be able to’t use textual content, logos, borders, watermarks, or different graphics.
There are lots of extra picture necessities, so remember to do your homework on your particular product and class.
Fixing and Stopping Itemizing Suppression
To repair suppressed listings, log into Vendor Central and go to the Handle All Stock web page. Now, choose Search Suppressed and Inactive Listings from the horizontal menu to see your suppressed listings on the Repair your merchandise web page.
You’ll see details about how one can resolve errors for every suppressed itemizing within the column on the precise.
Typically the identical itemizing may be suppressed for a number of causes. If that’s the case, you’ll want to resolve the issue that’s at the moment displayed and verify again later to see whether or not the itemizing is un-suppressed or has one other suppression purpose proven.
Ensure you’re following all of Amazon’s tips to keep away from itemizing suppression. You should utilize the Amazon Itemizing High quality Dashboard in Vendor Central to assist handle your product compliance and verify for any lacking particulars.
The dashboard highlights your at-risk listings and offers details about what you could add to keep away from itemizing suppression.
Shield Your Amazon Listings
When your listings are suppressed, consumers gained’t have the ability to discover your product web page in Amazon’s search outcomes. This may put each your gross sales quantity and natural search rating in danger.
Whereas Amazon offers useful particulars in Vendor Central, it doesn’t ship notifications when your merchandise turn out to be search-suppressed. That’s why we created SellerPulse, a 24/7 itemizing monitoring and alerting platform designed to avoid wasting you time whereas defending your listings.
When your listings are unexpectedly merged, blocked, or suppressed, you’ll obtain an e-mail alert so you may deal with it immediately. The alert contains suggestions that can assist you resolve points as quickly as doable.
SellerPulse additionally contains alerts for Purchase Field adjustments, itemizing content material adjustments, hijacker exercise, and stockouts, so you may handle your vendor repute with ease. Strive it right now!
Becky Trowbridge is the Digital Advertising and marketing Supervisor at eComEngine. Her mission is to empower Amazon sellers with the knowledge they should be profitable in a aggressive market. When she’s not creating content material, she enjoys spending time open air, attempting new recipes, and studying.