Tuesday, February 7, 2023
HomeFashionThis bus in Chennai brings trend to the doorstep with its boutique...

This bus in Chennai brings trend to the doorstep with its boutique on wheels

This boutique on wheels covers nearly 30 kilometres on a regular basis
| Photograph Credit score: VELANKANNI RAJ

At Pikbig.com, trend is rarely stationary. As a result of it’s on wheels. The boutique on wheels lately re-launched in Chennai. “We had began this enterprise throughout final Deepavali. However after that it wasn’t in operation for seven months as I used to be busy with different commitments,” says Karthick Gunabalan, who began Pikbig. Earlier than making its entry into Chennai, this bus was a preferred characteristic in Nagercoil, Karthick’s hometown.

Whereas on-line procuring has been delivering outfits and equipment to the doorstep of shoppers, Pikbig makes it doable for them to the touch and really feel the product, attempt it out and purchase it. “We began with the concept of catering to individuals who don’t prefer to step into malls,” he says. The boutique affords a group of ethic and Indo-western garments for girls. There are saris, kurtis, anarkalis, leggings, t-shirts, sourced from designers and types throughout the nation. Our procurement crew has trend designers who regulate tendencies and on what to showcase, he provides.

Pikbig began operations in Chennai in time for Deepavali once more this 12 months and it has been rolling ever since. From unbiased bungalows to gated communities, the bus goes in all places, throughout the town. “All we’d like is a large highway,”says Karthick.

Gated communities and flats work properly for Karthick as he will get many purchasers on the identical time. “Few flats have a set schedule with us. We take our collections to them on the first of each month,” says Karthick. Pikbik began off with 10-15 flats and as of now has 35 flats on their record, particularly from Perambur, Sholinganallur, and OMR.

The bus runs day by day, however prior appointments have to be fastened. The route is then charted accordingly. The bus covers 30 kilometres in a day. On a couple of events, curious passers-by have stopped the bus and bought in to buy.

Earlier than being was a boutique, this bus was a cellular ATM. It measures 21 ft by 7 ft and in addition contains a trial room. “We spent shut to fifteen lakh to rework it and do the interiors. It normally takes three to 4 months t o full this however in our case it took almost seven months as a result of we needed to await funds,” he provides.  

Karthick spent a month travelling within the bus to grasp client behaviour and what kind of clothes and kinds they had been searching for. Happy with the response, he plans to broaden and begin related boutique on wheels in all districts of Tamil Nadu.

For particulars, go online to pikbig.com

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