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Sunday, September 24, 2023

The Advantages of an Agile CMS for eCommerce Shops: A Storyblok Evaluate

On the earth of eCommerce, content material is king. The success of an internet retailer largely relies on the standard of the content material it produces. Nevertheless, creating and managing content material could be a daunting activity, particularly for the eCommerce companies that search to faucet into new markets and recurrently introduce new product traces.

We often hear from eCommerce retailers who wrestle with their content material creation workflows. Their content material creation processes are sometimes gradual and disorganised, missing the required construction and dependable instruments to facilitate the speedy introduction of latest content material.

To deal with these issues, we’re starting a collection of articles wherein we’ll evaluate a number of the greatest content material administration options we’ve discovered whereas working with retailers for practically 15 years as an eCommerce company. We’ll be speaking about instruments and methods that eCommerce shops can use to streamline their content material administration and begin publishing higher content material at a sooner fee.

The primary answer on our record and a device that Media Lounge has been recommending to just about all purchasers and prospects alike is Storyblok. Storyblok is a headless CMS that goals to assist eCommerce shops create and handle their content material in a extra environment friendly and efficient method.

Storyblok has all of the traits of what we’d name an agile content material creation system. There are a lot of advantages to utilizing an agile CMS in eCommerce, however listed below are a number of the most vital ones:

●     It’s straightforward to make use of and saves plenty of company and purchasers’ time.

●     It significantly will increase content material creation pace.

●     It helps produce high-quality content material that captives audiences, engages your prospects, and drives gross sales.

●     It means that you can scale your content material with the expansion of your enterprise.

●     It makes use of agile workflows to enhance group collaboration.

Let’s undergo these advantages one after the other to assist us perceive how taking this agile method with Storyblok helps eCommerce companies precisely.

Ease Of Use And Time Saving

You could assume that, as an company, we wish our purchasers to be fully depending on our companies and are available to us with each single challenge they could have with their web site. This fashion we are able to invoice them for as many hours as we are able to and hit our gross sales targets. However in actuality, we wish the exact opposite.

Developer assets are scarce and costly. Having to continually allocate these assets to little bug fixes and minor points on a consumer’s web site isn’t a great use of neither our nor the consumer’s time. That is why we choose a scenario the place purchasers are capable of repair small points themselves and be capable of hold introducing new content material to their shops with out counting on company assets or exterior companion’s supply instances. This offers each us and the consumer extra time to give attention to long run optimisation that leads to development.

Storyblok eases this ache significantly. Its intuitive design makes it straightforward to make use of for even non-technical customers to handle content material with out requiring coding information. This fashion retailers can prioritise high quality content material creation and save time with out getting slowed down by technical back-end particulars.

Creating Excessive High quality Content material And Publishing It In every single place

What Storyblok does greatest is what’s in its title. It helps create fascinating tales from content material blocks which are extra partaking than the stagnant and overused content material you will note on many eCommerce web sites. These blocks can then be adjusted and reused any time throughout your web site in addition to different media. As a substitute of treating each tweak to an internet web page like a separate, monumental activity, Storyblok supplies you with a variety of content material administration instruments that can assist organise content material in a simpler means. This contains the power to classify and tag content material for simple looking and schedule it for publication at a later date.

That is notably useful for eCommerce shops that add a lot of new merchandise, want frequent updates to product pages, or need supplementary content material added to particular product traces. As an illustration, for those who promote restricted gadgets, you possibly can merely create a content material block that explains your verification course of, as an alternative of manually including it to each related web page. Or, if there’s something distinctive about the way you supply supplies for a specific product, you possibly can create a block to clarify it on the product web page with out relying in your company for updates or new templates.

Improved Group Collaboration

Based on a research by the Content material Advertising Institute, companies that use agile content material creation take pleasure in a 22% enhance in group collaboration in contrast to those who don’t use this method*. Storyblok makes it straightforward for groups to collaborate on content material creation and helps to take away workflow bottlenecks and streamline the content material creation cycle.

With Storyblok, your group can give attention to their very own duties inside one CMS. On the similar time, a number of customers can work on the identical content material concurrently. Storyblok supplies a model management system that tracks modifications to the content material, so that you not want to fret about conflicts or shedding work. This in the end results in higher high quality content material and fewer errors.

Ought to You Take into account Storyblok For Your eCommerce Retailer?

Whereas Storyblok is designed to work seamlessly with nearly any eCommerce platform and might be built-in to work throughout a number of content material channels, the advantages it may deliver to a specific eCommerce retailer will rely upon their content material creation wants and the platform they’re utilizing.

Shops that use platforms that require plenty of dev work and coding, corresponding to Magento, will profit essentially the most as Storyblok will permit them to simplify their content material creation course of by shifting a big a part of their day-to-day content material work to the front-end. This can make it a lot simpler so as to add new content material and liberate plenty of builders’ time, permitting them to give attention to extra advanced duties.

Nevertheless, shops that use a SaaS platform like BigCommerce also can profit from utilizing Storyblok. Whereas most SaaS platforms sometimes have their very own themes and templates, including Storyblok can considerably enhance the obtainable choices and improve your content material creation capabilities. Should you’re a retailer that often publishes new content material, then having Storyblok shall be extremely useful, even for those who’re on a SaaS platform.

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