April Fools’ Day is traditionally a time to be on the lookout for light-hearted pranks and practical jokes. Mobile bill price increases are no joke, but every April, mobile contracts could increase by up to 7% with other networks – not with Tesco Mobile Ireland, however.
As other mobile networks prepare to introduce annual mid-contract price increases, Tesco Mobile Ireland has today reaffirmed its commitment to No Annual Price Increases for all new and existing bill pay customers over the lifetime of a 24-month contract.
Tesco Mobile was the first network in Ireland to commit to No Annual Price Increases in 2021, setting the standard for price stability in the market. Today, with almost 500,000 customers, it is Ireland’s largest MVNO and continues to lead in delivering consistent customer value and price transparency.
Against this backdrop, new research from Tesco Mobile Ireland of more than 1,000 consumers reveals growing mobile and utility “bill anxiety” among Irish consumers and a clear demand for greater stability in the market.
When asked about bill predictability, 94% of consumers rated it extremely or very important, showing just how much consumers rely on stable costs to feel in control of their monthly mobile spend. In the survey’s wider look at what influences provider choice, value for money and a reliable, high?quality network came through as the top considerations, with 43% choosing value for money as their main driver and 26% prioritising network quality.
Tesco Mobile’s renewed commitment to No Annual Price Increases directly addresses these expectations. Tesco Mobile customers can get great value, beyond just price. They get the same reliability and coverage of a big network but with the added value and service of Tesco, along with exclusive Clubcard Prices on phones, plans, points and rewards when they spend.
Sean Nolan, Director of Online and Mobile, Tesco Ireland, commented, “People want a mobile provider they can trust, with great value and a network that won’t let them down. Back in 2021, we promised no annual price increases, and we’re sticking to that promise today. Keeping things fair and straightforward has brought more and more customers our way, and we’re delighted to keep growing with them.”
The research also highlights the real emotional and financial consequences of mobile bill price uncertainty. Almost nine in ten (88%) consumers say they would shop around if their mobile provider introduced a price increase, while 30% say unpredictable bills make them trust their provider less.
Beyond switching behaviour, mobile bill volatility is affecting household confidence. Six in ten consumers say unpredictable mobile costs undermine their financial confidence, or cause emotional strain, with 26% feeling less in control of their finances, and one in five (20%) reporting stress or anxiety. Many also say uncertainty impacts their everyday spending and budgeting decisions, underlining the wider ripple effect of mid-contract price hikes.
More about Irish Tech News
Irish Tech News are Ireland’s No. 1 Online Tech Publication and often Ireland’s No.1 Tech Podcast too.
You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news
If you’d like to be featured in an upcoming Podcast email us at [email protected] now to discuss.
Irish Tech News have a range of services available to help promote your business. Why not drop us a line at [email protected] now to find out more about how we can help you reach our audience.
You can also find and follow us on Twitter, LinkedIn, Facebook, Instagram, TikTok and Snapchat.
