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Saturday, February 24, 2024

Takeaways from Partnerships Week 2024

On January 24-26, the efficiency advertising and marketing business gathered for 3 days of business insights and networking in Las Vegas.

Final week, Awin and ShareASale have been thrilled to return to Affiliate Summit West and Creator Economic system Dwell. It was superb to witness the efficiency advertising and marketing business has grown and developed during the last 12 months, and seeing 1000’s of advertisers, publishers, and companies attend each occasions is a testomony to the precious assets and alternatives ASW and CEL afford their individuals. For the Awin Group, these occasions provided equally high-caliber experiences and essential alternatives to fulfill with companions face-to-face.   

Unable to attend ASW and CEL? 
Listed here are our high takeaways from the occasions.  

Debunking myths and spotlighting alternatives in internet affiliate marketing  

Kicking off the Awin and ShareASale classes throughout ASW, Awin Group COO David Lloyd was joined by Mike McNerney from Martech File to debunk senior entrepreneurs’ misconceptions round internet affiliate marketing and uncover how they’re already realizing worth within the channel.  

Lingering questions concerning the reception of internet affiliate marketing amongst on-line manufacturers have been answered as David and Mike explored the menace posed by huge tech platforms, advertiser’s issues round compliance and information privateness, affiliate’s contribution to model consciousness, and extra.   

These insights have been a part of an unique sneak peek right into a research Awin just lately commissioned Forrester Consulting, which might be launched on February 6. Join your free copy right here and be one of many first to obtain the research as soon as it’s out there. 

Staying forward on this lightning-paced business is non-negotiable  

Subsequent up, Awin and ShareASale’s Vice President Advertising and marketing, Lisa Chaikin joined 5 different ladies C-level internet affiliate marketing titans at All Inclusive Advertising and marketing, CJ, affect.com, Partnerize, and Rakuten Promoting for a dialogue into the pivotal function internet affiliate marketing performs throughout the complete buyer buy journey.  

The group deep-dived into the fusion of affiliate and influencer channels and unraveled the shifts redefining partnership advertising and marketing right now. Additional, Lisa and her fellow CMOs acquired candid concerning the affect of AI and cutting-edge applied sciences, earlier than discussing why staying forward is essential (and, extra importantly, methods to do it).  

Model partnerships are well worth the funding 

In contrast to the main retail media networks, the place there’s a substantial value of entry, Awin Group Partnership Growth Lead Stephanie Appel sat down with representatives from Tyviso, Acceleration Companions, and affect.com to debate why model partnerships provide a possibility to retailers of all sizes and styles, because of their cost-effectiveness from using a standard pay-on-performance mannequin. 

Throughout half-hour, Stephanie provided perception into how Awin and ShareASale have been main the cost on this house, earlier than discussing some sensible functions for manufacturers which are each trying to be promoted (i.e. occupy that conventional advertiser function within the affiliate fashions) or be the promoter (tackle the writer perform and generate an extra revenue stream).  

Conventional buyer touchpoints usually are not as efficient  

There are between six and 50 buyer touchpoints main as much as a single sale, influencer advertising and marketing presents an enormous new alternative to fill a void the place conventional touchpoints usually are not as efficient.  

Main manufacturers are integrating influencers and creator content material in every stage of the funnel in addition to utilizing influencers to assist different inner groups of their enterprise.  

Our Influencer Partnerships Lead Carissa Flinders joined a really gifted panel to speak via how leveraging influencers for a holistic model integration delivered extra high quality touchpoints.  

If you happen to missed us at this yr’s Affiliate Summit West or Creator Economic system Dwell, you may attain out to our group right here. Congratulations to Clarion Occasions, the brains behind ASW and CEL, on a profitable convention. We look ahead to seeing our shoppers and companions once more at different occasions all year long, together with at Awin & ShareASale ThinkTank this April 29-30 in Chicago.  

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