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Sunday, September 24, 2023

Samsung’s World Marketing campaign Goals to ‘Wow’ One Very Grump Cat

One man’s grumpy cat takes him on an odyssey of making epic moments simply to get the feline to say “wow,” as expertise big Samsung promotes the launch of its latest flagship TV.

To show that the picture high quality of its Neo QLED 8K TV has the “wow” issue, the 90-second movie follows a person whose cat, Bebo, exclaims in amazement when it sees a parrot. He then embarks on a number of visually gorgeous experiences to attempt to make the feline say it once more.

Created by BBH Singapore, the movie sees the proprietor drop lots of of colourful balls of wool, don a go well with of infrared lights to bop for his cat and different makes an attempt to amaze Bebo—however nothing works till he activates his new Samsung TV, which makes the hairs on the moggy’s physique stand on finish. It can not assist however repeat “wow” then.

The movie was created with manufacturing firm Immigrant Studio and directed by Rodrigo Saavedra. It took the voice actors 30 takes to land the proper “wow” that will be each plausible and humorous on the similar time.

Hyun Min Chun, head of IMC at Samsung Electronics, stated in a press release: “The Neo QLED 8K sells itself. All you must do is expertise it. This sheer confidence in our innovation turned our communication technique. If the world’s hardest critic can’t assist however be impressed by the expertise, so will our prospects.” 

The marketing campaign started on April 3 with a rollout throughout the U.S., U.Ok., Brazil, India, Mexico, Australia, Italy and Singapore. The longer model will run in partnership with Disney+ throughout TV, social media and out of dwelling.

Sascha Kuntze, chief artistic officer at BBH Singapore, added: “Prior to now, Samsung has had many animal company of their adverts, from ostriches to spiders. However we by no means dared to place one of the vital discerning animals in a narrative: an unique shorthair with very excessive requirements.”


Company: BBH Singapore
Chief artistic officer: Sascha Kuntze
Artistic director: Charlene Chua
Artistic director and head of artwork: Gaston Soto
Senior artwork director: Nico Tangara
Senior artwork director: Amos Mak
Copywriter: Judy Au
Pitch creatives: Xander Lee, Ishan Venkat, Michael Chin
Head of manufacturing: Wendi Chong
Head of enterprise: David Anson
Enterprise director: Jasmine Portman
Affiliate account director: Seraphyn See
Head of technique: Chris Chalk
Technique director: Ruth Lim
Social specialists: Rebekah Anthony, Kristal Lee
Movement graphics artwork director and content material creator: Allan Yeo

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