Speaking to Kshitij Anand of ETMarkets, Mishra said that investors and end-users alike are showing renewed interest in properties, particularly in Tier-1 and Tier-2 cities such as Sonipat and Kurukshetra, drawn by lifestyle-oriented gated communities, larger living spaces, and stable, long-term returns.
According to Mishra, this combination of cultural appeal, financial incentives, and improving infrastructure is making real estate a standout asset class during Diwali 2025 and beyond. Edited Excerpts –
Q) How is the overall mood looking from buyers this Diwali? We have seen 100bps rate cut as well from RBI
A) This Diwali, the overall market mood looks strongly bullish, particularly in the premium housing segments. The cumulative 100 bps rate cut by the RBI earlier this year has finally begun to show a complete transformation, translating into attractive home loan EMIs.
This lower cost of capital, combined with the auspiciousness of the festive season and a favourable time for developers, creates the perfect environment for end – users.
Such a shift in investment preferences from gold to real estate as a secure asset class further strengthens this positive trend, showcasing a record – breaking festive quarter.
Q) What kind of properties — luxury, mid-income, or affordable — are witnessing the highest demand this festive season?
A) The real estate market’s scenario this festive season is being determined by a shift towards premium sectors. Demand is the strongest in the luxury and upper – mid income housing segments, particularly for premium homes, gated community living, in tier 2 cities like Sonipat and Kurukshetra.
The market is seeing a structural shift where buyers are prioritizing quality, larger spaces, safe townships, enhanced lifestyle amenities offered by reputed developers.
This festive season is a clear indicator of strong end user confidence and wealth creation, setting the foundation for the upcoming quarters.
Q) Are developers seeing stronger traction in bookings or site visits during Diwali 2025?
A) During Diwali 2025, developers are seeing a trend where site visits are serving as a precursor to a surge in bookings, especially around the auspicious dates of Dhanteras and Diwali.
The market is currently driven by strong end-user sentiment, coupled with genuine festive incentives like GST savings and attractive home loan rates.
In addition to this, markets like Sonipat have seen an uptick in demand for premium floors and villas.
Q) Are investors returning to real estate this Diwali, especially given the rally in other asset classes like equities and gold?
A) Investors are indeed returning to real estate this Diwali, despite strong rallies in equities and gold. The festival is traditionally considered an auspicious time to invest, complemented by attractive developer discounts and favourable home loan offers from banks.
The surge is also supported by improved market sentiment, government housing reforms, and growing urbanization toward Tier-1 and Tier-2 cities.
Markets such as Sonipat have witnessed a rising demand for premium gated community living Real estate’s tangibility and consistent appreciation potential provide a diversification advantage against volatile asset classes.
While equities and gold see rallies, property investment gains traction through cultural appeal, financial incentives, and infrastructure growth, making Diwali 2025 an ideal occasion for investors to enter their real estate portfolio.
Q) What’s your outlook for real estate demand and prices post-Diwali, especially with the expected interest rate cuts in 2026?
A) Post-Diwali, real estate demand is expected to strengthen, bolstered by anticipated interest rate cuts in 2026. Lower borrowing costs will enhance affordability, drawing more homebuyers and investors into the market.
Rising urbanization, stable economic growth, and increased government support will further maintain the sector’s momentum.
While prices are anticipated to rise moderately, improved financing conditions will balance affordability concerns, especially in Tier-1 and Tier-2 cities.
Overall, the outlook is positive with enhanced buyer confidence and developer enthusiasm, suggesting sustainable growth in both demand and prices through 2026. This period marks a promising phase for real estate investments and homeownership aspirations.
(Disclaimer: Recommendations, suggestions, views, and opinions given by experts are their own. These do not represent the views of the Economic Times)
