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Learn the 9-Web page Media Equipment a Life-style Creator Makes use of to Get Model Offers

  • Natasha Greene is a way of life and meals influencer on TikTok, Instagram, and Pinterest.
  • Greene makes most of her earnings from sponsored content material and books about six offers each month.
  • Learn the 9-page media equipment she makes use of when pitching manufacturers for collaboration.

Like many creators, Natasha Greene makes most of her earnings from branded content material offers.

Greene, a full-time meals and life-style influencer, books 5 to 6 partnerships each month which have her posting sponsored content material on Instagram, the place she has 138,000 followers, and on TikTok, the place she has about 212,000 followers. She additionally lately signed her first branded content material deal for Pinterest, the place she garners over 10 million views a month.

Greene has been pitching potential companions because the begin of her profession as a creator in early 2020.

To assist win over manufacturers, she constructed a media equipment — a doc influencers usually use to showcase the worth that they're going to deliver to a partnership — with the assistance of a designer.

Whereas now she receives a majority of collaboration proposals instantly from manufacturers, pitching continues to be a part of her routine, Greene mentioned, and her media equipment is a key aspect in that course of.

It has change into much more vital for her as she tries to transitions from a meals creator to a broader life-style model.

“Pitching by no means stops,” she mentioned. “I am pitching weekly. I am constructing relationships weekly.”

Utilizing her media equipment, Greene was in a position to signal contracts with manufacturers like wine and spirits marketer Kobrand, in addition to cutlery firm Schmidt Bros and automobile producer Toyota.

The media equipment has additionally been helpful when pitching manufacturers for presented partnerships, or offers through which she receives free product in alternate for content material. 

Trend manufacturers like Abercrombie are a very good match for presented collaborations, she mentioned, as a result of whereas her content material is just not targeted on vogue, she usually shoots photograph and video content material with an expert photographer the place her clothes is a key visible aspect.

“It is a actually nice alternative to collaborate with manufacturers that are not essentially in your area of interest, however you'll be able to present them what your overarching model story is about, and the way it will profit their model,” Greene mentioned.

Not too long ago, Greene upgraded her media equipment technique to incorporate an interactive model of the doc made on MediaKits.com. Not like her “static” media equipment, which is up to date each six months, this model incorporates real-time information with follower counts and viewers statistics. 

When pitching manufacturers through e mail, Greene hyperlinks to each variations. She contains the 9-page pdf doc as a part of the e-mail physique and the interactive model in her e mail signature.

Each paperwork have worth and complement one another, Greene mentioned.

“The media equipment I created with my designer is extra verbose; it offers much more readability into what my model stands for and what I can do,” she mentioned. “The opposite one is strictly my numbers and my general attain throughout platforms, nevertheless it helps as a result of it is actual time.”

Here is what the newest model of Greene's media equipment appears like: 



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