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Sunday, September 24, 2023

Podcast Episode 201 – When to Inventory Up Your Amazon Stock for This fall

It might be the center of August, however it isn’t too early to begin eager about how one can benefit from all of the unbelievable alternatives that This fall brings for promoting on Amazon! At this time on The Full-Time FBA Present, we’re sharing some suggestions and tips for stocking up your This fall stock.

At this time you’ll discover out what This fall means (and what to anticipate from Amazon throughout this time), the significance of avoiding stock-outs, and way more. We additionally delve into why you must fill up on one-off gadgets proper now earlier than sharing 4 suggestions for stocking your replenishables (replens). Lastly, we share some Keepa sources that may enable you to along with your This fall Amazon stock. To just remember to fill up as finest you may so your gross sales don’t decelerate due to stock-outs, hear right this moment!

Like what you hear? Inform a good friend… and make sure to go away us a score and a overview. Right here’s how.

The Reseller’s Information to Keepa

Have you ever heard about Keepa? It’s a software (with each a free and a paid plan) that may dramatically decrease the chance of sourcing stock gadgets that find yourself tanking in value. I’m positive you know the way it feels to purchase an merchandise anticipating it to promote for a excessive value solely to see the worth tank quickly after you ship it to Amazon. With utilizing Keepa the proper approach, you may defend your self from that taking place!

Principally, Keepa tracks the very important information on nearly each merchandise on Amazon. It could possibly shortly present me the gross sales rank historical past, pricing historical past, purchase field value historical past, used merchandise historical past, Amazon in inventory historical past, opponents’ inventory ranges, and a lot extra. With Keepa, I can simply have a look at the info from the previous and higher know what to anticipate sooner or later on the subject of value and gross sales velocity.

To seek out out every little thing there’s to learn about utilizing Keepa to make sensible sourcing choices, make sure to take a look at our course, The Reseller’s Information to Keepa: Utilizing Amazon Gross sales Historical past to Make Good Sourcing Choices.

With this course, you’ll make extra assured sourcing choices, higher pricing choices, and also you’ll develop your Amazon enterprise to the following stage by promoting your stock quicker and at greater costs!

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Episode 201 Transcript:

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[0:00:01.8] ANNOUNCER: Welcome to The Full-Time FBA Present. In every episode, it’s our objective that will help you flip part-time hours right into a full-time earnings, promoting nearly something on Amazon. Now, your hosts of the present, Stephen and Rebecca Smotherman.


[00:00:20] REBECCA: Howdy there and welcome to a different episode of The Full-Time FBA Present. At this time, we’re going to be speaking about when to fill up your stock for This fall. Are you prepared to speak about This fall, Stephen?

[00:00:33] STEPHEN: I’m prepared for This fall climate, that’s for positive.

[00:00:35] REBECCA: Oh, for actual. That is popping out in August of – the center of August of 2023. Man, this has been a sizzling summer season.

[00:00:43] STEPHEN: Sure. We’ve had a number of days in a row of triple digits and I’m dying, although I’m not dying. It’s simply –

[00:00:49] REBECCA: We’re surviving.

[00:00:49] STEPHEN: Sure, we’re surviving. It’s just a bit delicate suffrage. I don’t know.

[00:00:54] REBECCA: This fall climate could be nice. However what’s even higher than This fall climate is This fall gross sales. So, let’s get into this subject for right this moment.


[00:01:04] REBECCA: All proper, so we have to begin eager about This fall proper now. It’s the center of August, however it isn’t too early to begin eager about the way you’re going to benefit from the unbelievable alternative that This fall brings to Amazon sellers, such as you and me.

For a fast refresher, This fall stands for quarter 4, or a fourth quarter, and it’s used within the enterprise world, to imply, within the ultimate three months of the yr. October, November, and December. So, right here’s what you may anticipate on Amazon. In October, gross sales will begin to rise somewhat bit. However by the final week of October gross sales ought to actually begin choosing up. Then, in November gross sales could be actually, actually good and proceed to enhance from there. Then, in December, the primary three weeks are going to be a few of the finest gross sales numbers you may anticipate for the entire yr. These are like actually technical phrases that I simply use. They’re actually, actually good. I didn’t say tremendous good. However that’s additionally one other technical time period. December is often tremendous good for gross sales.

[00:02:02] STEPHEN: Sure. And December is a technical time period, additionally for a month. Anyway, I don’t know what I’m speaking about. Let’s get again to stuff I do know what I’m speaking about, as a result of sure, December could be superior so long as you continue to have stuff to promote. I imply, think about if you happen to promote out in November, and individuals are nonetheless wanting to purchase however you’re offered out in December. That’s not good. So, we wish to be certain we’re stocked up as finest we are able to so our gross sales don’t decelerate due to stock-outs, which principally means being offered out of the stock that we’re promoting. That leads us to right this moment’s query, when ought to we begin stocking up for This fall? We’re going to present you a few of our greatest tricks to suppose by way of your This fall stock technique.

[00:02:41] REBECCA: With these This fall stocking-up suggestions, we realized that you’ve got two forms of gadgets in your stock. You’re going to have some one-off gadgets that you simply solely have one among, after which replen which you possibly can probably go deep on, purchase multiples of, and ship them to Amazon to promote. For these one-off gadgets that you’ve got, simply ensure you get these to Amazon as quickly as doable. Now, is the time to fill up in your one-off gadgets. If you have already got sources for them, or if you happen to discover them whilst you’re outsourcing as a result of why not promote them now? You don’t wish to maintain onto them. Then, the remainder of our suggestions are going to be for stocking up in your replen gadgets.

[00:03:19] STEPHEN: Sure, so the primary tip when eager about when to fill up for replens, if you happen to discover stock that can promote now, ship it to Amazon as quickly as doable. I imply get these gross sales now. Make that cash to be able to reinvest that capital into much more stock as This fall progresses. Promoting now’s all the time an excellent factor. So, promote as a lot as you may of those multiples now, to maintain reinvesting that capital till extra stock begins to snowball. It’s an superior factor and also you’re going to know if the merchandise you promote now – oh, and if you happen to’re curious, how do I do know if it’s going to promote now? Nicely, you may have a look at a Keepa graph and have a fairly first rate thought of how briskly your stock merchandise goes to promote, how a lot it’s going to promote for. You’ll be able to have a look at a Keepa graph on that. Discover out extra about Keepa, fulltimefba.com/readkeepa.

[00:04:04] REBECCA: Okay. For our second stocking tip, I simply realized stocking is sort of a pun, Christmas stocking.

[00:04:09] STEPHEN: That’s humorous. I really like that.

[00:04:11] REBECCA: That was pun unintended. That’s for you, Peter. He loves meant or unintended puns. Again to what I used to be saying. So, if you happen to’re sending in stock for holiday-focused gross sales, suppose Christmas, Kwanzaa, Hanukkah, any gift-giving holidays which are going to be arising in these months, make certain that you’ve got it at Amazon, by October. Simply bear in mind that storage charges are going to be nearly 4x what you pay the remainder of the yr throughout October, November, and December. So, it’s nonetheless finest to ship within the stock gadgets which are going to promote shortly simply figuring out that you simply’ve acquired to have excessive sufficient ROI to cowl these charges. As all the time, you should use Keepa similar to Stephen was saying, to just remember to know what to anticipate with pricing and gross sales velocity throughout these months.

[00:04:58] STEPHEN: The third stocking-up tip, I simply love that stocking, is that if in case you have multiples of the identical merchandise, then ship in a few month’s price of gross sales for that stock in October, then type of test on that stock on the way it’s going. Take an evaluation mid-October, to see how briskly or how sluggish you’re promoting, to see if you could ship in additional stock gadgets or not, to be able to ensure you’re all the time in inventory. It’s the worst time of the yr to promote out of a list merchandise throughout This fall.

So, we wish to make it possible for it’s essentially the most fantastic time of the yr that you simply’re all the time stocked up, so that you all the time wish to ensure you’re holding tabs in your stock ranges, in order that come November, you’ve got inventory. Mid-November, you continue to have stuff in inventory, and also you simply hold getting these gross sales. Simply know that November gross sales velocity accelerates much more because the weeks go by and December goes even quicker throughout these first three weeks of December.

[00:05:53] REBECCA: After which our ultimate tip is when December comes round, don’t cease sending in stock to Amazon. Product gross sales are going to decelerate on the finish of December, however they’re not going to return to a cease. Then, after Christmas and into January, individuals are going to have these Amazon present playing cards that they acquired as stocking stuffers, or presents from folks, and so they’re going to wish to spend them as quick as they will. They’re lastly going to be shopping for these issues that they didn’t get for the vacation that they needed all alongside. Children are going to begin wanting to purchase what their mates acquired for Christmas and oldsters are going to oblige.

Folks will likely be shopping for on Amazon even after the vacations so that you wish to be stocked up for these consumers. The gross sales velocity received’t be fairly the identical however truthfully, we’ve had a number of years the place our January, we offered extra in January than we did the December or the month earlier than. So, don’t –

[00:06:46] STEPHEN: Sure. So long as you’re nonetheless stocked, you will get these gross sales.

[00:06:50] REBECCA: Precisely. Don’t sleep on January. January could be a nice month.

[00:06:53] STEPHEN: Sure. And an excellent month to sleep in, additionally.

[00:06:55] REBECCA: That’s true. Sleep in, in January, however don’t sleep on January.

[00:06:58] STEPHEN: That’s proper. Okay, so to type of summarize every little thing, you need your stock to Amazon as quickly as doable, if you happen to’ve seen the info that it’s going to promote shortly. And also you need your stuff in Amazon warehouses by October, if it’s an merchandise a buyer goes to buy for the vacation, as a present for the vacation or as a vacation merchandise. So, all through This fall, it’s all the time good to maintain this mantra on repeat. Supply stock, ship to Amazon, repeat, however I’m not going to repeat it.

Okay, I’ll repeat yet another time. Supply stock, ship to Amazon, repeat. Once more, the info we’re speaking about is present in Keepa. Keepa reveals you the pricing historical past and gross sales rank historical past and is an Amazon vendor’s finest good friend when making high quality sourcing choices, high quality pricing choices, and methods to know the way deep to go on a purchase. For extra on Keepa, fulltimefba.com/keepa. For somewhat intro video on methods to learn a Keepa graph, fulltimefba.com/readkeepa. And if you’re simply prepared, “Stephen, inform me every little thing you already know about Keepa”, fulltimefba.com/keepacourse the place we define every little thing there’s to know and extra about Keepa.

[00:08:03] REBECCA: Thanks a lot for becoming a member of us for this episode of The Full-Time FBA Present. As all the time, you will discover the hyperlinks that we talked about. I do know there have been a number of associated to Keepa on this episode. Yow will discover them within the present notes at fulltime.fba.com/201. That is our 201st episode.

[00:08:21] STEPHEN: Subsequent week on the present, we’re going to speak about methods to supply a going-out-of-business or store-closing sale efficiently. There’s some issues you may take into consideration to ensure you benefit from these conditions as a result of sure, yearly shops shut down, large chain shops shut down, and so there could be alternatives close to you. We’re going to just remember to’re prepared for these alternatives to make some good cash as an Amazon vendor with these going-out-of-business gross sales which are going to ensure you don’t exit of enterprise. We’ll try this subsequent week on The Full-Time FBA Present.


[00:08:51] ANNOUNCER: That’s all for this episode of The Full-Time FBA Present. So, head over to fulltimefba.com/podcast, the place one can find the present notes and hyperlinks from this episode. When you’re there, subscribe to our e-newsletter the place you’ll get a number of free downloads of our well-liked and useful Amazon FBA sources. Now, take motion on what you’ve got realized right this moment so you will discover success at turning part-time hours right into a full-time earnings with Amazon FBA.


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