In a limited-time supply that ran from Might to July 2021 in considered one of their central Dallas shops, Coolgreens provided two separate “Really feel Good” sandwiches to prospects. The sandwiches featured Motif’s showcase plant-based burger, designed to display its Hemami™ and Appetex™ food technologies. By way of this partnership, Motif was capable of assess how shoppers responded to the elevated meaty style, texture, aroma and look their food-tech supplies in a meals service setting. On the similar time, Coolgreens used the supply to guage how plant-based sandwich choices could be obtained by their visitors.
The suggestions obtained from visitors, together with gross sales information, exhibits the effectiveness of better-tasting plant-based merchandise when utilized in mainstream eating. Of these surveyed, 93% of shoppers mentioned they’d eat the Really feel Good sandwiches that includes Motif’s food-tech frequently, and 62% of respondents mentioned they’d buy the sandwiches once more. The sandwiches carried out properly alongside everlasting choices on the menu, highlighting the buyer enchantment of plant-based meat choices that hit the mark on style and texture. Extra suggestions from Coolgreens and its visitors could be discovered on Motif’s weblog, How FoodWorks. Motif will use the suggestions and information from the restricted time supply to create and validate higher plant-based elements for patrons to make use of of their formulations.
“Coolgreens’ prospects have spoken – they’ve tasted the way forward for plant-based meat and find it irresistible,” mentioned Michele Fite, Chief Industrial Officer of Motif FoodWorks. “The type of client suggestions we gathered by this restricted time supply is invaluable. It helps us refine and enhance our applied sciences and, in the end, ship on our promise to unleash the potential of plant-based meals that customers crave.”
“Coolgreens is all the time in search of alternatives to be on the forefront. Our collaboration with Motif was a terrific instance of two progressive corporations coming collectively to create a high-quality providing for our visitors,” mentioned Todd Madlener, Coolgreens’ president and COO. For twenty years, Madlener held management roles at Pink Robin and was concerned within the improvement of lots of their signature burgers. He mentioned that Coolgreens’ earlier hesitancy to introduce a plant-based sandwich got here right down to their manufacturing functionality and excessive normal for total client consuming expertise. “However Motif’s plant-based meat know-how gave us the flexibleness to provide menu choices that match completely into our cooking platform and gave our visitors an elevated plant-based expertise. We had superb responses – many visitors could not consider the sandwiches had been plant-based.”
This partnership comes at a time of great momentum for Motif, most notably with the corporate’s historic $226 million in Series B funding — a record for a food-tech company. Over the previous yr, Motif has unveiled progressive plant-based applied sciences, together with meltable cheese and marbleized fat, in addition to its Hemami™ and Appetex™ applied sciences. Motif additionally undertook a sequence of educational analysis tasks with the University of Queensland, King’s College and Imperial College, the University of Massachusetts at Amherst, University of Guelph, and the University of Illinois, collaborating with main meals scientists and trade consultants to uncover new insights and options to long-standing meals challenges.
About Motif FoodWorks
Motif FoodWorks is a meals know-how firm working to make plant-based meals higher tasting, extra nutritious and so fascinating that folks really crave them. The corporate’s mission is to unleash the promise of plant-based meals by taking a brand new, holistic strategy to meals know-how and ingredient improvement that mixes science and know-how — merged with sensory fundamentals — to disclose completely new solutions. By altering our understanding of plant-based meals, Motif will allow crave-worthy merchandise that exceed style and expertise expectations, unlocking advantages for individuals and our planet. For extra data, go to www.madewithmotif.com.
Coolgreens is a wholesome life-style eatery dedicated to creating the communities it serves a greater place to dwell by creating wholesome, recent, made-to-order creations. The menu caters to a wide range of life and diets, that includes signature salads, wraps, grain bowls, and sandwiches. Based in 2009, Coolgreens at the moment has 11 company and franchise fast-casual eating places in Oklahoma, Texas, Nebraska, and Florida. The model additionally gives franchising alternatives by its Coolgreens Market® – a sensible fridge that allows shoppers to seize wholesome, chef-inspired meals on-the-go – in addition to by digital/ghost kitchens. Coolgreens was named considered one of FastCasual’s 2021 High 100 Movers & Shakers and considered one of USA As we speak’s Greatest Airport Seize-And-Go Eating locations.
Victoria D. Davis
SOURCE Motif FoodWorks