Amazon Video Adverts grasp extra consideration from customers. In actual fact, they’ve a click-through charge (CTR) 7.5 occasions greater than show adverts. Thus, video adverts are extra partaking for Amazon prospects.
Video adverts have taken over the web in current occasions. So many e-commerce platforms use movies to spice up their advertising efforts.
Product demos are a well-liked possibility, for instance. And sellers shouldn’t neglect to incorporate movies of their promoting technique.
There are various methods to make use of Amazon Video adverts. Manufacturers can show them as banners, in product search outcomes, and even stream them as Amazon OTT adverts.
However how do sellers make nice Amazon video adverts? Listed below are a couple of core tricks to get you began.
Forms of Amazon Video Adverts
Earlier than studying methods to create high-quality Amazon video adverts, it’s important to know the various kinds of video adverts that Amazon provides.
On-line Video Adverts
Amazon shows the sort of advert on each its web site and the cell app. There are 2 choices to show such adverts:
- In-stream, that means Amazon provides totally different placement choices earlier than, throughout, or after the movies that prospects are watching on Amazon’s personal video service or its accomplice websites. They’re much like conventional TV commercials and can be utilized to achieve a big viewers.
- Out-stream (native movies), that means your video will mix in additional with natural listings as they’re designed to be seen inside textual content content material or as standalone content material in a sidebar or nook of the web site.
Sellers can even choose totally different placements for on-line video adverts. For instance, in-feed, in-article, interstitial, and in-banner.
When creating on-line video adverts, all the time make sure that they’re responsive. In doing so, you’ll assist potential prospects view your adverts on varied units. You are able to do so with Responsive eCommerce Inventive on Amazon DSP.
Over-the-Prime (OTT) Video Adverts
OTT content material is something over the web that streams in your TV. Any such content material grew to become widespread with streaming networks and good screens.
Since Prime subscribers watch Prime Video and use Amazon’s DSP, viewers may be uncovered to extra Amazon adverts.
Your OTT adverts can seem earlier than, throughout, or after the content material viewers watch. Viewers usually can’t skip OTT adverts, so they are going to view them till the tip.
Sponsored Manufacturers Movies
Amazon runs sponsored movies on a cost-per-click (CPC) foundation. Thus, advertisers don’t pay except somebody clicks their adverts.
Sponsored video adverts seem in buying outcomes and with different related merchandise. It’s a focused method to Amazon Adverts that’ll enable you attain your core viewers.
Make Nice Amazon Video Adverts
With a purpose to convert leads with Amazon video adverts, it’s integral to launch high quality content material. However how do you make an attractive video advert that encourages customers to purchase your merchandise?
Observe Amazon’s Specs
Step one is understanding Amazon’s video advert specs. Listed below are some greatest practices that Amazon requires:
- Body charge: not less than 15 FPS
- Dimensions: 1920 x 1080 (16:9 ratio)
- Bit charge: 2 MBps
- Audio: 128 kbps/44 kHz
- File dimension: lower than 500 MB
- Most popular codec: MPEG-2 or MPEG-4, or H.264. Audio–MP3 or AAC.
- Letterboxing: no black bars on any aspect of the video.
- Period: Desktop and cell–15 seconds or much less really useful, not than three minutes. Hearth pill–as much as 15 seconds.
There are additionally particular video sizes that Amazon recommends relying on the place you place your adverts:
- House web page (smartphone, desktop, and pill buying app): 300 x 250
- Element web page (smartphone): 414 x 125
- Element web page (desktop): 970 x 250
- Hearth pill: customized background
Amazon recommends to not embody a CTA. It’s higher to give attention to making your video partaking in different methods.
The Shorter, the Higher
Amazon video adverts may be as much as three minutes lengthy. Nonetheless, it’s greatest to maintain your video advert shorter if doable.
73% of shoppers choose watching a brief video to study extra about merchandise. These movies are simply digestible and provides them the data they want shortly.
So how lengthy ought to your movies be? 15-30 seconds is really useful. For greatest outcomes, convey your important message within the first 5 seconds. Hit your shoppers along with your important promoting level instantly. Then, preserve them engaged all through the remainder of the video so that they transfer on to the subsequent step of the gross sales funnel.
Do you know movies with subtitles enhance video view time by 12%? There are various the explanation why no-sound movies are most well-liked by audiences.
One, they’re extra inclusive.
Greater than 360 million folks worldwide are deaf or onerous of listening to, and including subtitles will allow them to entry data conveyed within the audio.
However even audiences not on this neighborhood choose subtitles – a lot so to the place 80% of people that use video captioning aren’t deaf or onerous of listening to.
For many individuals, studying content material improves comprehension, encourages consideration, and aids in reminiscence retention reminiscence. This goes for adults and kids. However customers nonetheless wish to enjoyable visuals that video offers, so captions give them the perfect of each worlds.
Video captions are additionally higher for second-language learners. Captions reinforce comprehension for audio system with extra superior studying abilities than their listening skills. So, your worldwide viewers will be capable of retain your advert’s data.
Plus, Amazon mechanically mutes your video when it performs. If you happen to’re together with data in your advert, it’s greatest to incorporate captions so your viewers instantly retains what you’re conveying.
Your on-screen textual content ought to spotlight essential components of your textual content and be simple to learn. You don’t want to incorporate sound or background music in your adverts. If you happen to do, guarantee it’s not too loud.
Loop Your Advert
Amazon video adverts loop mechanically. That’s why it’s greatest to create Amazon video adverts which are made for looping.
Deal with the transition. Make the primary and final clips mix into one another in order that looping them is clean and feels pure.
However one of the best ways to optimize a video for looping is by making one so attractive that it will get higher each time you watch it.
Make Your Product the Star
Academic adverts, resembling explainer movies, may match higher on different platforms like YouTube or TikTok. Amazon isn’t the perfect to publish these adverts, nevertheless.
As an alternative, give attention to why your product is great and what advantages it might provide to prospects. You also needs to function your product the second the advert seems so your prospects know what your video is about.
Create Excessive-High quality Amazon Video Adverts
Amazon video adverts can heighten your model consciousness and result in extra gross sales. If you happen to’re interested by creating promoting movies, Amazon provides totally different choices so your adverts can seem on-line, within the app, and streaming on OTT.
Do you want assist creating Amazon promoting movies? We will make product advert movies that can convert leads. We additionally concentrate on branded and unboxing movies to construct your model off Amazon.
Are you interested by getting our video manufacturing providers? Schedule a name with us in the present day.
Stephanie Jensen has been writing e-commerce content material for seven years, and her copy has helped quite a few shops rank on Amazon. Observe her on LinkedIn for extra perception into freelance writing and creating high-quality content material.