DUBAI — Former Saks Fifth Avenue media relations chief Lori Rhodes has moved to style and retail specialist company Berns Communications Group as its international director.
Rhodes, who is predicated in Dubai, joins the New York company to steer its international model advertising enlargement. She was beforehand head of luxurious and retail enterprise improvement at built-in advertising agency OneCMG, the place she ran activations for The Dubai Mall, The Galleria in Abu Dhabi and different manufacturers within the UAE, Saudi Arabia and Kuwait.
Beforehand, she headed up retail advertising for Al Tayer Group, main the corporate’s division retailer, luxurious, magnificence, hospitality and way of life advertising groups. Rhodes has labored on model improvement, content material creation, buyer engagement and partnerships within the US and the Center East for retail, style and luxurious manufacturers together with Bloomingdale’s Center East and Harvey Nichols Dubai.
Earlier than shifting to the Center East in 2015, Rhodes was associate and MD at Lividini & Co in New York, the place her purchasers included Hudson’s Bay Firm, Tiffany, Godiva and Fossil. Earlier in her profession, she was VP, media relations and particular occasions, at Saks Fifth Avenue, the place she created among the retailer’s most memorable campaigns and partnerships. She started her retail public relations profession at Cartier.
BCG president Stacy Berns mentioned: “The pandemic-accelerated shopper shift towards e-commerce has prompted many manufacturers within the US and elsewhere to hunt new avenues of progress by increasing internationally. As manufacturers navigate a hyperconnected international neighborhood, it’s crucial that we provide our purchasers deeper worldwide market data.
“Lori’s experience in model improvement, digital content material creation, and retail advertising and communications will probably be invaluable to us as we broaden our worldwide footprint. Lori will function our anchor within the Center East to assist our many purchasers based mostly in Europe.”
Rhodes added: “Retail is borderless and the business has repositioned itself for a post-Covid world that’s extra digitally pushed, customer-centric, and each globally and sustainably oriented. It’s an thrilling second to assist manufacturers inform their tales to new audiences in new geographies and I’m thrilled to affix Stacy and her crew, whom I’ve identified for years.
“Stacy’s capacity to remain forward of shifts within the retail business has all the time impressed me, as has her give attention to women-led companies and her capacity to facilitate entry to capital. The breadth and depth of the BCG crew’s media and business relationships is a testomony to their experience.”
BCG’s present shopper roster consists of Alibaba, Chargeurs, eShopWorld, Klarna, Wefox and different US corporations increasing globally. The company is a champion of women-led initiatives and facilitates entry to capital by The DealmakeHers, a community of main feminine dealmakers within the retail and shopper industries that was co-founded by Berns.