Goodby Silverstein & Companions (GS&P) has named managing companion Leslie Barrett as its subsequent president, solely the third particular person to carry the publish over the previous 30 years. Barrett takes over the function from Derek Robson, a 17-year GS&P veteran who left the company in December 2022 to turn into CEO of Ideo.
“Leslie is an aggressive enterprise builder, a grasp negotiator, a champion of innovation and a frontrunner devoted to worker well-being who thrives on making work that drives true enterprise affect,” mentioned Jeff Goodby, co-founder and co-chairman of GS&P in an announcement. “She is the right chief to take GS&P ahead.”
Barrett mentioned her promotion means creativity and development for the company.
“We’re going to carry on to the issues which have made us us: our creativity, our humanity and the duty we take within the methods we affect tradition. We’ll evolve in the way in which that we use our creativity to unravel issues and do it in much more progressive and welcome methods,” Barrett informed Adweek.
Barrett will assist direct the company’s imaginative and prescient and be accountable for the general enterprise, whereas additionally creating and sustaining a spot the place folks can come and do their finest work.
Barrett takes the president place in a companion group that’s now 62% girls. Because the new partnership was put in place in 2016, the company has thrived, touchdown on Adweek’s shortlist for U.S. Company of the Yr and turning into Quick Firm’s Most Progressive Promoting Company (2021), together with different accolades.
“Leslie is a powerful chief who units a transparent path, believes creativity can resolve any downside and creates momentum for the enterprise,” mentioned Margaret Johnson, CCO of GS&P in an announcement. “She takes a human method and nurtures belief and collaboration inside her groups and loyalty together with her shoppers.”
“I don’t suppose there’s anybody who higher understands what the corporate is and the place we wish to take it,” added Wealthy Silverstein, co-founder and co-chairman of GS&P. “In promoting you’ll be able to’t sit nonetheless and relaxation in your laurels. You must continuously evolve, and she or he’s the particular person to assist us do this.”
