Jatina Group had an exciting start. Jan says “I hail from Hamburg, a city in Germany where my father owns a construction firm that built reputed supermarkets in Germany. In 2014, I took a vacation to Miami, and I rented out a villa from a Concierge service that I found online. Their customer service sucked while I was vacationing, as they weren’t even picking up my calls. That’s when I felt by starting my firm, I could probably provide better service.”
Jatina Group has a substantial social presence on Instagram where they have a massive following. Take a look at @jatinagroup on Instagram to find articles of luxury mansions, exotic automobiles, and yachts which they offer as a part of their service.
Jan Jens is the Founder of Jatina Group Miami, which has been one of the fastest growing businesses for the last two years. They offer vacation rentals including renting out Mansions, Yachts, and Cars. Jatina Group is estimated to cross $10.5 million in revenue this year and has already made $1.5 million in sales via Airbnb. They have access to over 30 mansions and have 4 full-time workers.
On being asked what made him achieve his success in such a brief time, he responded “Focus! I understood its significance once I dropped it. I was into concierge services in the beginning, but then at some stage of my trip, I lost focus and started getting into the restaurant business which affected my company and failed horribly. I needed to rethink priorities and remind myself why I was doing great when I started, and the obvious answer was ‘FOCUS.’ I left the restaurant business, and then I focussed on Jatina Group. It began growing well, and I got a chance to connect with more people. Later, it helped me land enormous names like Drake, Justin Bieber, Kylie Jenner, Mark Wahlberg, Kevin Hart, etc.”
These days entrepreneurs are facing plenty of stress and anxiety. It seems like every day comes up with a new system to earn money and many entrepreneurs are falling prey to FOMO which is the fear of missing out.
“If you chase many, then it’s improbable you will succeed at any.”
Successful entrepreneurs who run multiple companies have focused on one company initially, and afterwards, when they had sufficient resources like money and talent, they leveraged those resources to move on to the next firm. ‘Focus’ is rare nowadays and is an essential quality for success in almost any area. Jan says that he could have achieved a great deal more had he not been distracted during his journey. It’s incredible to find entrepreneurs like Jan pivoting and learning things by themselves when they face roadblocks. During these times where every day a new industry is being born, growing a business and staying focused is tricky. It’s a fact they may go out of business or that a firm has to employ new technology, but this has to be done by making sure they stay focused on what’s working.
Jan’s story of developing a successful company is quite inspiring and is a lesson to be learned on the importance of ‘Focus’. When you live, breathe, and eat one industry and put all of your efforts into it, success is practically guaranteed. There are many entrepreneurs who started well and then ‘Shiny Object Syndrome‘ made them lose their ‘focus’ and eventually tampered their growth. Running multiple businesses might appear cool on social media, but entrepreneurs have admitted that they indeed felt a lot of stress running numerous ventures when they started and decided to proceed and shift their attention to one.
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