Following campaigns from Go to Iceland which have concerned out-of-office emails composed by ponies and Mark Zuckerberg parodies, the nation has been on a scorching streak in producing fascinating and inventive tourism campaigns that showcase each the fantastic thing about the nation and its quirky humor.
With its new international marketing campaign, “Simple to Cease, Arduous to Go away,” Icelandair has continued the development, telling the cross-country story of the seek for a vacationer, Oliver Wilson, who’s about to overlook his flight.
Because the nationwide service, Icelandair transported 3.7 million passengers to 51 locations in Europe and North America in 2022 alone.
The brief movie takes audiences from the departure lounge of the airport to spas, bars and boats because the folks of the nation support the seek for Oliver, who’s in no hurry to catch his flight to Paris.
The intention of the marketing campaign, created by Pablo London and directed by Sam Hibbard by way of Somesuch, is to advertise the airline’s stopover reserving possibility, one thing it has had in place for the reason that Sixties. This permits passengers to take a break from journey for a few days flying between the U.S. and Europe to see the sights of Iceland.
Gísli Brynjólfsson, advertising and marketing director at Icelandair, mentioned: “The Icelandair Stopover has at all times been an important piece of our enterprise mannequin, and one thing we hope to develop all through 2023 and past. With this new marketing campaign, we’re excited to supply folks a recent perspective on touring transatlantic, turning one thing that ordinarily is kind of generic to one thing really unforgettable.”
The worldwide marketing campaign, which started to run throughout Europe in mid-March, can be rolled out within the U.Ok., Eire, Denmark, Sweden, Norway, Finland, Germany, France, Netherlands, Switzerland, U.S. and Canada. Whereas the media plan will differ in every market, it’ll embody TV, social media amplification, YouTube and cinemas.
Dan Watts, government inventive director at Pablo, added: “Icelandair is on the coronary heart of a really distinctive and magical nation. So, we reframed what in essence is Icelandair’s superpower—Iceland itself—and adjusted the query from ‘How do you get folks to stopover?’ to ‘How do you really get them to depart?’”