How TikTok Convinced Men to Buy Really Short Shorts


ANTHONY FERRARO used to wear khaki shorts that sagged below his knees. It was, said the 24-year-old accountant in New York, a “dark time” in his life, albeit a tragic time that was a mere two months ago. In July, Mr. Ferraro swapped his frumpy calf-kissers for shorts with a five-inch inseam that came to mid-thigh. What spurred this landmark life change? He heeded the call of a snowballing social-media meme promoting the idea that women find men in shorter shorts more attractive than their big-bloomered counterparts. While Mr. Ferraro likes his new abbreviated shorts well enough, he conceded that he’s really “just following…



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