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Saturday, September 23, 2023

How Placeit by Envato makes use of Stripo to spice up e mail advertising and marketing — Stripo.e mail

Utilizing Stripo allowed the Placeit e mail advertising and marketing crew to release time to create emails and make the e-mail marketing campaign their fifth income. On this case, they spoke about how the corporate began working with Stripo and the corresponding outcomes.

About Placeit firm

Placeit is an Envato enterprise vertical that brings progressive design options to individuals worldwide and makes it simple to create a brand or product design.

The corporate operates in design and know-how, creating high-quality branding and advertising and marketing instruments. It helps create visible property for manufacturers, whatever the technical or inventive expertise, utilizing easy and comprehensible design instruments.

Placeit’s in-house advertising and marketing crew in Mexico consists of website positioning, content material, social media, design, and e mail advertising and marketing. They work from totally different cities and, in some circumstances, international locations.

Problem: What e mail template editor did Placeit want?

Placeit sends numerous emails to its subscribers. Emails goal to convey Placeit’s essence. So visually, all emails have to be artistic, progressive, and interesting to match the product that it corresponds to: ready-to-use logos, mockups, designs, and movies for person initiatives.

Placeit’s advertising and marketing purpose is to transform customers into subscribers. Nevertheless, as soon as recruited, the purpose is to ship subscribers helpful newsletters with enterprise ideas and inspiration or upcoming options based mostly on their pursuits. This manner, customers can see the model as a enterprise companion.

“E-mail is an efficient channel that we use to achieve each acquisition and retention objectives. Final 12 months, the e-mail channel was our fifth income!”

Adriana Enriquez Oliver

E-mail Advertising Staff Lead for Placeit by Envato

It’s important for an organization to show its experience in model design to its subscribers. They had been searching for an e mail template editor that was, in the beginning, marketing- and user-friendly. Additionally, they wished to experiment with results, animations, fonts, and totally different colours.

Answer: How does Stripo work?

Placeit by Envato has been utilizing Stripo for the reason that summer time of 2020. After the primary trials, the e-mail advertising and marketing crew understood simply how useful Stripo was for them.

Right here’s what the crew’s workflow seems to be like:

  1. A devoted Placeit crew handles the e-mail advertising and marketing technique. Additionally they calendarize, plan, write, construct, and ship e mail newsletters to advertise their merchandise.

  2. The e-mail advertising and marketing crew, a three-member crew, makes use of Stripo, however they’ll share the templates with crew members who want Stripo entry to get suggestions.

  3. Generally, they ask the design crew to assist them construct templates for particular promotions, they usually create them immediately via Stripo.

  4. They then export the HTML to Iterable, the cross-channel advertising and marketing platform for sending emails. In Iterable, they section the listing and program the e-mail.

On this course of, every crew member is the proprietor of their e mail: they’re assigned to write down the copy, ask the designers for pictures, layouts, or ideas, and ask for suggestions from the remainder of the crew.

Outcomes: Why Placeit has been utilizing Stripo for two.5 years and can proceed to take action

The Placeit crew has seen constructive outcomes since utilizing Stripo’s e mail builder to arrange their emails.

Listed below are the primary conclusions over the interval of use:

  • Stripo was simple to arrange in Placeit’s model.

  • It is vitally simple to make use of Stripo as a non-HTML knowledgeable. After getting ready the design, they configured a grasp template, and the crew then spent not more than an hour making a publication. This manner, they may spend extra time analyzing outcomes and serious about the right way to be extra related for his or her customers.

  • The cell optimization instruments are very intuitive and user-friendly, though different drag-n-drop editors may require some guide changes.

  • Placeit has the liberty and skill to experiment with results, animations, fonts, and totally different colours, which can be utilized in a variant in Stripo, downloaded, saved as modules, and synchronized in all emails.

Some leads to examples and numbers

Let’s take a look at some examples of emails made with Stripo and consider their outcomes.


The primary instance is probably the most clicked e mail from the newest vacation marketing campaign. It acquired a tremendous 85.87% click-through price (CTR).

The concept was to get individuals to go to Placeit.web day by day in order that they may discover a new free template. They returned to this e mail to click on it and entry the location. Actually, it was probably the most clicked e mail of the earlier 12 months!

Topic line: Immediately’s free template is right here

Email from the holiday campaign

(Supply: E-mail from Placeit)

One other well-performing e mail was the reminder of Placeit’s Easter sale. As you may see, they tried to point out urgency with a countdown. Judging by the numbers, it labored! The e-mail acquired a +25% CTR!

Topic line: 20% OFF is hoppin’ away in simply hours

Email for Easter sale

(Supply: E-mail from Placeit)

Blitz query from Stripo

Do you bear in mind the brightest second working with the editor, whenever you thought, “wow, that basically might be achieved so simply”?

“Sure! Speaking about countdowns, we tried Stripo’s timer characteristic in the course of the vacation marketing campaign. It was extremely simple to arrange with the assistance of the help crew.”

Adriana Enriquez Oliver

E-mail Advertising Staff Lead for Placeit by Envato

Right here’s an instance:

Email template with countdown

(Supply: E-mail from Placeit)

Wrapping up

Placeit by Envato has been utilizing Stripo for the reason that summer time of 2020. The account stats point out that they’ve constructed 965 e mail newsletters.

They’re now specializing in creating extra customized emails, and Stripo can be serving to with this. Within the close to future, the Placeit crew plans to strive the Stripo options for creating AMP emails, particularly including a picture carousel, an accordion, survey types, and presumably gamification.

This plan additionally consists of surveys and self-segmentation types. Additionally they plan to introduce a gamification technique for loyal prospects. Our present initiatives additionally embrace user-generated content material and dynamic emails in order that customers can obtain hyper-customized newsletters.

Able to take your e mail advertising and marketing to the subsequent stage, release time and area to experiment, and get constructive outcomes on your firm? Do it along with Stripo!

Increase your e mail advertising and marketing with Stripo!

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