In this podcast episode, our present hosts Jesse and RichE interview Ricardo Lasa, CEO and
How AI Transforms Promoting
Ricardo explains that AI has historically been used for optimizing campaigns, comparable to choosing key phrases and figuring out the finest locations to promote. Nevertheless, with the rise of new AI know-how like GPT (Generative
Ricardo offers insightful examples of how
AI-Generated Pictures for Adverts
The present hosts additionally inquire in regards to the use of photographs in
AI in Viewers Focusing on
In phrases of viewers choice, Ricardo highlights how AI helps establish the most related goal teams for totally different merchandise. He offers examples of concentrating on truck lovers or particular varieties of skiers based mostly on their preferences and pursuits. The AI know-how analyzes product descriptions and titles to decide the finest viewers segments. Cool, proper?
AI Creates, Human Approves
The hosts additionally focus on the approval course of for adverts and viewers concentrating on. Ricardo explains that whereas AI helps generate adverts and suggestions, the ultimate approval lies with the service provider. Retailers have the alternative to assessment and make changes earlier than launching the adverts to guarantee satisfaction.
A Particular Provide for Ecwid Shops
If you’re certainly one of the retailers producing at least 20 gross sales per thirty days, you’re eligible for a complimentary trial of Kliken. Expertise it for two weeks, priced at only one greenback.
General, the podcast highlights AI’s vital position in revolutionizing the promoting trade. It allows companies to create extra impactful and personalised adverts, goal the proper audiences, and refine messaging based mostly on