Academy Award-winning director Damien Chazelle, identified for films reminiscent of La La Land and Whiplash, tells a mind-bending story about reminiscence in a 7-minute movie for Hennessy X.O. that was three years within the making.
The brief movie continues Hennessy’s cinematic “Odyssey” marketing campaign, which started in 2016 with a narrative from Drive director Nicolas Winding Refn. The second installment in 2019 noticed Ridley Scott return to promoting after a 15-year break.
The idea from company DDB Paris continues this summer season with a whirlwind journey scored by Academy Award-winning composer Justin Hurwitz. The story follows a musician who wakes up on an empty bus and strolls via empty streets, the place he encounters a large bust of himself. The surreal second results in him getting misplaced in his personal recollections, from a puppet present the place his dad and mom give him his first musical instrument to his performances around the globe.
Shot in Prague with whimsical units from manufacturing designer Florencia Martin, who labored with Chazelle on Babylon, the movie then depicts the musician falling in love after he meets a girl at a bar and by chance spills a little bit of his Hennessy X.O. on her work. The meet-cute prompts him to think about them rising outdated collectively.
The story ends with the couple stress-free on a sofa, ingesting glasses of cognac, their dwelling stuffed with mementos of the occasions that introduced them collectively.
“The movie facilities round the concept essentially the most fleeting of feelings can set off an odyssey whereby childhood, early maturity and the long run overlap,” Chazelle stated in an announcement. “With Hennessy X.O. I regarded into one individual’s recollections whereas leaving the viewers to finish the image.”
Chazelle visited Hennessy’s cognac cellars in Prague to collect inspiration earlier than the shoot. His go to allowed him to attract parallels between the model’s artisanal processes and the artwork of filmmaking.
“Damien Chazelle delicately infuses every component of the movie with the craftsmanship and timelessness of cognac-making,” Hennessy president and CEO Laurent Boillot stated in an announcement. “A French-American storyteller with a present for rendering larger-than-life feelings on the display, Chazelle is the perfect companion to encapsulate the greatness that lies in every single drop of Hennessy X.O. cognac.”
