Geotab Inc., a global market leader in connected transportation solutions, has introduced two new products for the Irish fleet market at Geotab Connect 2025 in Orlando, Florida — a premier event attended by over 3,000 participants within the global fleet industry. Focused on helping companies move from reactive to proactive fleet management, both new products, Driver Risk Insights and Work Order Management, will give fleet managers the additional tools they need to improve safety records and vehicle maintenance.
Understanding driver behaviour to improve safety
With road traffic accidents on the rise, Irish fleet managers are under increased pressure to improve safety and mitigate risk.
Driver Risk Insights is an AI-powered enhancement within the Geotab Safety Center that provides fleet managers with a new level of visibility into individual driver risk factors. By shifting the focus from vehicle-based data to driver-specific analysis, this advancement enables fleets, especially those with shared vehicles, to assess and predict collision risk at the driver level rather than the vehicle level. This more precise understanding of driver behaviour allows for targeted safety interventions, helping to reduce accidents, lower costs, and improve overall driver performance. Driver Risk Insights enables personalised, driver-focused analytics to:
Assess the likelihood of a collision, providing a percentage-based collision risk probability per driver based on driving behaviours and historical trends
Benchmark driver performance with similar drivers within their fleet or across different fleets using Geotab’s extensive anonymised aggregate data set
Deliver proactive coaching via the Geotab Drive App, giving drivers feedback and empowering them to improve safety habits to protect themselves
“Fleets can’t afford to rely only on reactive safety measures,” said Sabina Martin, Vice President of Product Management at Geotab. “With AI-powered Driver Risk Insights, we’re giving fleet managers and drivers a predictive edge – helping them prevent collisions before they happen, reduce costs, and create a culture of continuous safety improvement.”
Moving from reactive to proactive fleet maintenance
The new Work Order Management within the Geotab Maintenance Center will help fleet managers in Ireland reduce downtime and manage maintenance costs more effectively. It allows fleet managers to streamline maintenance tasks through the centralised hub in the MyGeotab platform. By consolidating scheduling, tracking, and reporting in one place, fleets can replace manual record-keeping and disconnected systems with a more efficient digital workflow. Key benefits include:
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Centralised management to track all maintenance activities in one location, eliminating the need for multiple apps
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Improved operational efficiency, by converting maintenance requests into work orders, monitoring active work orders, and analysing costs and downtime metrics
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Predictive maintenance through Geotab’s predictive analytics to identify vehicles at risk of failure and schedule preventative maintenance before costly issues arise
“Fleet maintenance is a major cost driver, and unexpected breakdowns can significantly impact operations,” added Sabina Martin. “We expect that Work Order Management will help Irish fleets move from reactive to predictive maintenance – improving efficiency, lowering costs, and keeping vehicles on the road.”
Ireland’s SIRO crowned winner of Geotab Innovation Award in Sustainability
Geotab has also revealed the winners of the 2025 Geotab Innovation Awards at Connect. The annual awards programme celebrates the commercial businesses and public sector fleets leading the way in their use of connected vehicle technology and data insights to drive better outcomes for business, people and the planet.
The winners, including commercial and public sector fleets from the food and beverage, transportation and logistics industries, public transit, public works, and others, used Geotab data insights to achieve significant results, such as improving fuel economy, lowering costs, reducing idling, emissions and risk, and increasing the safety of drivers.
Ireland’s SIRO was crowned the winner of the Geotab Innovation Award in Sustainability (Commercial sector) for its use of telematics across its fleet. The Geotab Innovation Award in Sustainability celebrates best-in-class use of Geotab data insights to improve cost and efficiency through initiatives including improving fuel economy, reducing idling and emissions, or integrating electric vehicles and optimising charging.
SIRO’s goal is to provide Ireland’s greenest broadband network to homes and businesses. A United Nations Global Compact signatory, SIRO is transitioning its entire fleet to electric. The broadband network provider wants to ensure their EVs are operating and charging efficiently, and support drivers with objective information to remove any range and charging anxiety.
Geotab delivered immediate operational and economic benefits. The combination of real-time alerts, data visibility, and customised reports saw speeding activity in target zones reduced by 76% over three months. SIRO’s drivers and vehicles also achieved a 27%higher average safety score and 27% less greenhouse gases across the fleet compared to peer group leaders.
