Galentine’s Day Is Everywhere. Here’s Why.

On a mid-February afternoon, dozens of women, mostly in their 20s and 30s, ascended to a hotel rooftop in Manhattan, dressed for brunch in pink blazers, pink tank tops, pink eye shadow, even pink hair. Heart streamers cascaded from the doorway. Sangria flowed freely, the mimosa bar was stocked, and the waffles were limitless.

There was just one noted absence: boys. They weren’t allowed.

This wasn’t a Valentine’s celebration, after all. It was a Galentine’s party for “ladies celebrating ladies.” Feb. 14 is still reserved for romantic relationships. But, if you’re not in one, the week of Feb. 13 is all about sisterhood — and increasingly, as corporations take note of this trend, commercialization.

Where Valentine’s focuses on romance — a holiday that can feel alienating or exclusionary for some — Galentine’s festivities offer a more welcoming vibe. Over the last decade, fans of the show have been crafting Galentine’s celebrations, pulling some elements from the show and creating some of their own.

At the Monarch Rooftop in Midtown Manhattan, where tickets for the event cost $40, the brunch menu featured the classic essentials, frittatas and waffles — Leslie’s favorite food — but added “avo-cuddle” toast, “bae-gals” and fries “B4 guys.” Some guests exchanged gifts, but dialed down the Leslie-level intensity to sparkly heart rings and hair clips. And although tabletop drinking games were never part of the “Parks and Rec” Galentine’s checklist, the prosecco pong was a fun (albeit boozy) touch.

“I just like to be around girls and have no guys here,” said Tiffany Alves, 25, a student at New York Law School in Manhattan who brought two law school girlfriends along this past Sunday. “I feel like you can take pictures and drink and eat and dance, and they’re not going to judge you.”


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