The altering occasions will grow to be apparent inside weeks at Frank’s Lobo Tire within the Pine Tree space of Longview.
That is when the decades-old enterprise will set up a brand new signal with its new title, however it should stay within the arms of the identical household who began it.
Religion Automotive will nonetheless be owned by Frank’s Lobo Tire founder Frank Flores, however two of his kids have joined the enterprise as homeowners as effectively — his son and daughter, Johnathan Flores and Victoria Flores.
“We’re all Christ followers,” Johnathan Flores mentioned of how they chose the brand new title. It lets folks know what the enterprise is all about, he mentioned — serving folks the way in which Jesus served.
It additionally will serve to handle some confusion that has developed over time. They mentioned there are two different comparable companies in the neighborhood with “Lobo” within the title, together with the one the place Frank Flores initially began his enterprise in downtown Longview in 1995. He bought that enterprise in 2010, however opened the present store in 2016 on Marshall Avenue.
And no, whereas Frank mentioned he helps the Lobos, his kids attended Pine Tree colleges. When he began his enterprise, he purchased an current enterprise that already had “Lobo” within the title.
Frank began working in automotive restore about 20 years earlier than he first opened his enterprise, beginning out altering oil after which shifting up at different retailers.
“I wished to assist the folks out,” Frank mentioned of his motivation for opening his personal store. He mentioned he noticed that lots of people could not afford what giant firms have been charging folks to restore automobiles. “I wished to assist the group.”
The title change additionally will clear up confusion in regards to the providers the store gives.
“Folks by no means knew all of the work we did,” Johnathan mentioned, explaining that his household’s enterprise present all types of common mechanical automotive repairs — transmissions, exhaust, alignments, for example, however no paint and physique work. Johnathan additionally began a used automotive enterprise close by.
Frank just isn’t retiring, however he’s handing the reins over to his kids, who he mentioned are working with the identical mannequin as he has — with honesty and care for patrons.
They’re, nevertheless, modernizing the store. The workplace has been up to date and renovated, with further work deliberate — new gear, new bay doorways and extra beauty upgrades.
Johnathan, the corporate CEO, mentioned he needs to franchise the enterprise sooner or later.
“That is a dream. It is actually God’s plan if that is going to come back to fruition,” he mentioned. “It is the imaginative and prescient I’ve to develop to different areas and serve folks on this space of East Texas.”
The enterprise has moved into the digital world, he added, taking photos and movies to textual content to clients to point out them what’s flawed with their automobile and repairs which can be made. The household additionally will proceed to supply fee choices that embody identical as money financing.
“It makes it reasonably priced,” Johnathan mentioned, they usually do not require a credit score verify, just for clients to have a checking account.
They every see working with household as a blessing. For Frank, it means his kids and grandchildren are shut by.
Johnathan sees advantages as effectively.
“I by no means thought it could be the way in which it’s now,” he mentioned. “It’s a blessing to have my dad right here talking into my life and guiding me.”
Victoria serves because the workplace supervisor and repair author — the “face” of the enterprise, Johnathan mentioned.
She was near her father and brother rising up.
“So I’ve all the time simply adopted of their footsteps,” she mentioned and she or he all the time wished to be part of the household enterprise and study automobiles. In a male-dominated enterprise, she’s in a position to put feminine clients comfortable.
“Females are in a position to do that job as effectively,” she mentioned, and her father and brother have given her the power to work within the trade. Many locations would not try this, she mentioned.
Whereas there are modifications taking place on the enterprise — they’re already answering the cellphone as Religion Automotive — Johnathan needs folks to know it is the identical homeowners and managers.
“Prospects actually are nonetheless our No. 1 precedence,” he mentioned.