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HomeScience & TechnologyExpoPlatform Releases Occasion Tech Forecast 2023

ExpoPlatform Releases Occasion Tech Forecast 2023

ExpoPlatform, which makes use of AI-powered options to construct occasions, communities and marketplaces throughout in-person, digital and hybrid channels, unveiled the Event Tech Forecast 2023. The report focuses on how the digital evolution of the trade will form companies this yr and options unique findings from professionals and skilled insights from high contributors.

The 4 sections of the report embody:

  • The quantity of annual income anticipated to come back from digital channels
     
  • The most important home windows of alternative for occasion know-how
     
  • Crucial challenges going through occasion professionals
     
  • The important thing methods occasion tech helps the trade

The Occasion Tech Forecast 2023 comes amid an enormous return to reside occasions over the past 12 months, with many organizers now recognizing digital as a key a part of their choices, in response to Conor Riordan, content material editor at ExpoPlatform.

“The occasions trade goes by way of a digital renaissance, with individuals in reside exhibits now anticipating their experiences to be fueled by know-how,” Riordan stated. “The [report’s] findings reveal that organizers too are seeing this as essential to their enterprise fashions as a approach to improve income and attain and enhance choices.”

He added, “Our research highlights among the challenges planners will face in attending to grips with this new panorama, whereas additionally giving recommendation from an skilled panel about easy methods to profit from any alternatives.”

Digital Income

Half of occasion professionals surveyed for the research now count on between 10% and 29% of their annual income in 2023 to come back from digital channels, a rise of greater than 10% in contrast with ExpoPlatform’s earlier analysis in July 2022. Moreover, 9% of respondents consider digital channels will account for 70% or extra of income, and 9% count on it to be between 50% and 69%.

In the meantime, greater than have of respondents predict digital income to extend in 2023, 32% consider it would stay the identical, and 5% assume it would lower.

Home windows of Alternative for Occasion Tech

The research revealed a number of areas the place occasion tech will play a key position, with neighborhood nurturing for engagement, income and attain on the high of the listing, in response to 64% of respondents. Different areas embody offering exhibitor ROI (50%), digital monetization (50%) behavioral metrics (36%), mass personalization (36%) and product discovery (14%).

Key Challenges

The survey contains the highest challenges going through occasion professionals, with a seamless expertise throughout platforms as the most important, in response to 59% of respondents, adopted by good exhibitor ROI (55%), integration between suppliers (55%) and lack of expert sources (55%). Different obstacles reported embody clean exhibitor onboarding (36%) and viewers ranges (32%).

High Makes use of for Occasion Tech

Occasion professionals surveyed chimed in on 10 key methods they’re utilizing occasion tech, together with:

  • Occasion cell app (64%)
     
  • AI matchmaking (50%)
     
  • Lead retrieval (50%)
     
  • Neighborhood and market (45%)
     
  • Interactive floorplan (45%)
     
  • On-demand content material for post-event (41%)
     
  • Simultaneous hybrid streaming (32%)
     
  • Self-service exhibitor stands (28%)
     
  • Hosted purchaser conferences (23%)
     
  • Location-based notifications and evaluation (18%)
     

For extra particulars on the report’s findings and to obtain insights and recommendation from trade specialists, click on  here to obtain a free copy of the Occasion Tech Forecast 2023.  

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