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Ecommerce Web site Design: 25 Examples to Encourage Your On-line Retailer (2024)

Engaging and distinctive ecommerce web site design has all the time performed a key position in a profitable on-line gross sales and advertising and marketing technique. That’s as a result of stunning design and glorious person expertise can improve the perceived worth of your merchandise.

In truth, research have proven that it takes 50 milliseconds for guests to determine in the event that they’ll keep on an ecommerce web site or not. You get solely an on the spot to impress customers, which is why web site design is so vital on your ecommerce enterprise. 

Whether or not you’re about to create your first on-line retailer otherwise you’re eager about redesigning your present web site, this information is for you. Browse examples of nice ecommerce web sites, ideas for selecting the best ecommerce platform, and recommendation to get your on-line enterprise wanting its finest.

What does nice design appear like for an ecommerce retailer?

The most effective ecommerce web sites all have one factor in frequent: they heart the person expertise from first go to to post-checkout. There are 4 major parts each ecommerce enterprise ought to contemplate when designing an internet site.

1. Constructing belief with the shopper

When somebody visits your ecommerce retailer or web site for the primary time, they might not know something about your model, the standard of your merchandise, or your dedication to creating clients glad. Offers would possibly earn their consideration, however they’ll have to belief you earlier than they really undergo with a purchase order.

Buyer belief is hardest to earn once you don’t have any clients, so that you’ll need to incorporate the next belief indicators as you construct your web site.

Contact info

Embody an e mail and, if attainable, a telephone quantity and a mailing handle on a Contact web page and within the footer of your web site. This sort of info, together with an About web page, helps potential clients really feel they’re shopping for from an actual individual.

A return coverage

A return coverage not solely makes it simpler for folks to ship again merchandise that don’t fulfill them, it really will increase gross sales by reducing purchasing cart abandonment and instilling the shopper with a way of confidence and belief that they’ll ship again an merchandise if they should, with none transaction charges.

Not solely does Supergoop have a complete returns web page and self-directed returns portal, it additionally boasts its free returns coverage on each product web page. 

Screen grab of product page on the Supergoop ecommerce website

Buyer critiques and testimonials

Many ecommerce options have app integrations that allow you to import content material into your web site. This consists of buyer pictures, your Instagram feed, and even buyer critiques. These are alerts to potential clients that your model is reliable.

2. Making a visually compelling expertise

Notion is all the pieces when promoting your merchandise on-line. Individuals kind their first impression of your ecommerce retailer in mere milliseconds. Together with your Shopify retailer, making that impression depend rests largely on high-quality photos, constant branding design, good use of psychological design, and a transparent visible hierarchy.

Let’s dig into some finest practices for every of those components:

  • Images: Product images is like an envoy, sharing the promise of your product on-line. Shoot product pictures on a plain background and in lots of angles. Way of life pictures are vital to indicate your product in use and in context inside an setting. Additionally they reinforce a model aesthetic.
  • Shade: Shade is likely one of the strongest instruments you should use to spark curiosity and emotion in your ecommerce web site. It may also be used to attract consideration to particular sections of your web site and lead the shopper journey. Good use of shade may also help with accessibility, too.
  • Fonts: Whereas the phrases you write in your ecommerce web site share info, it’s the typography that communicates the emotion behind that info. It’s a good suggestion to stay to 2 fonts and create a hierarchy between them. Select one font as your header or title font and one other to be your physique font. 
  • Psychological design and visible hierarchy: Utilizing psychological design ideas permits you to affect buyer resolution making and the trail of their eye by strategically putting components, colours, and textual content on pages.

Out of doors Voices’ homepage options life-style photos to speak its model aesthetic and an aspirational life-style. It focuses on restricted fonts for a clear look and a transparent visible hierarchy. 

Screen grab of homepage on the Outdoor Voices ecommerce website

3. Specializing in responsive design for cellular and desktop

The common day by day time spent on a cell phone within the US is predicted to succeed in 4 hours and 39 minutes by 2024. Fortunately, when you’re constructing your corporation with Shopify, your retailer is already responsive. This implies the positioning is person pleasant on completely different units and display screen sizes, whether or not clients view it on a desktop, smartphone, or pill.

When selecting an ecommerce web site design primarily based on cellular optimization, it’s finest to personally take a look at it to see when you’re proud of the transactional movement. When you’re not, there’s probability your clients gained’t be both. 

4. Designing clear navigation

Your web site navigation ought to assist clients discover your merchandise rapidly and simply. Good navigation additionally helps enhance search engine optimisation in your web site so that you get present in search outcomes. 

Follow just a few menu headers in your top-level navigation. Be clear and direct when labeling these headers—that is no time to be intelligent. Key headers to incorporate in your top-level navigation may embody:

  • Store
  • About Us
  • Bestsellers
  • Contact Us

Further navigation hyperlinks can go in your footer—the part on the backside of your web site. Return Coverage, Phrases of Service, and Contact Us pages could be linked right here.

25 ecommerce web site design examples (and why they work)

The most effective ecommerce web site design examples are those who contemplate all the weather above for a clear, interesting, person pleasant design that communicates the model and merchandise clearly. Listed below are a number of ecommerce web site examples to encourage your personal ecommerce design.

1. Thesus

Screen grab of homepage on the Thesus ecommerce websiteSustainable shoe retailer Thesus (previously Alice + Whittles) masters trust-building by promising clients a super-easy on-line purchasing expertise. It highlights its transport and returns coverage, plus an choice to pay in installments if customers don’t have the money upfront. Stellar buyer assist is highlighted proper on the homepage with a helpful dimension chart and returns hyperlinks.

Screen grab of customer service links on the Thesus ecommerce website

2. Welly

Screen grab of homepage on the Welly ecommerce websiteWelly positioned itself because the enjoyable first-aid model with cute handy packaging and kid-friendly bandage designs. That model aesthetic is woven by way of its colourful web site, full with catchy copy and a transparent CTA to Store Now. The homepage is daring and dynamic with out being cluttered.

3. Fred Jourdain

Screen grab of homepage on the Fred Jourdain ecommerce websiteArtists eager to promote their artwork on-line, ought to comply with Fred Jourdain’s lead. The homepage lets the humanities communicate for itself, filling a lot of the web page. You can even discover interviews on the web site and skim extra concerning the inside workings of how he creates his artwork. This content material gives worth to the shopper with a refined nudge to buy the artist’s works.


Screen grab of homepage on the MVMT ecommerce websiteMVMT’s core model worth, “Type shouldn’t break the financial institution,” is mirrored in its web site design. It presents glossy, refined colours and styling that showcases watches, eyewear, and jewellery at inexpensive costs. Plus, it highlights collaborations with designers and offers a Trending Now part on its homepage so folks can rapidly verify the newest designs.

5. Pure Cycles

Screen grab of product page on the Pure Cycles ecommerce websitePure Cycles makes use of a easy format that makes it clear why you must care concerning the model, and showcases its bestselling bikes. Its product pages additionally work to offer you an in-person expertise whereas purchasing on-line. You may see close-up photos of particular components, be taught specs, and skim different info it’s essential make an knowledgeable shopping for resolution.

6. Verve Espresso Roasters

Screen grab of product page on the Verve ecommerce websiteVerve Espresso Roasters makes use of buyer critiques to construct belief all through its ecommerce web site.

The web espresso retailer additionally makes use of evocative language paired with fashionable images to maintain clients on the web page. For instance, it guarantees to be “basic and scrumptious” and delivers on this expectation by way of evocative phrase alternative, corresponding to “the sweetness of golden marmalade.” 

7. Finn

Screen grab of homepage on the Finn ecommerce websiteFinn provides pet homeowners what they’re on the lookout for: massive pictures of glad canines that encourage them to pamper their very own. The model’s web site additionally makes use of easy fonts, numerous distinction, and web page hierarchy that directs guests to Store Now or Take Quiz. An interactive quiz helps clients really feel extra assured about their purchases.

8. Hardgraft

Screen grab of homepage on the Hard Graft ecommerce websiteHardgraft’s ecommerce retailer builds belief with consumers who need luxurious items and admire rugged, earthy aesthetics. Its model mission and values are on show, telling guests instantly what they’re about. The model’s product pages are on level, with crisp, daring photos that share vital product options and worth propositions. And, it gives protected, worldwide transport interesting to a broad worldwide viewers. 

9. Topo designs

Screen grab of homepage on the Topo Designs ecommerce websiteOuterwear store Topo Designs makes use of photos that resonate with its goal market—younger and trendy outside fanatics—whereas utilizing distinctive backgrounds to face out from different outerwear manufacturers. One other key web site design finest follow is how the model communicates gross sales and incentivizes bigger order values with free transport over a threshold. The model additionally gives a e-newsletter signup perk of a 15% low cost, compelling clients to take motion. 


Screen grab of a collection page on the Ketnipz ecommerce websiteKetnipz is an Instagram comedian turned model empire created by Harry Hambley. You will discover Bean, the principle character, on murals all over the world, all through social media, and even tattooed on the our bodies of followers. Ketnipz’s web site design displays Bean’s quirky persona, with vivid colours, distinctive fonts, and seasonal updates to align product launches with upcoming holidays. 

11. Chubbies

Screen grab of product page on the Chubbies ecommerce websiteChubbies’ web site design evokes its model values with charming product images and witty copy. The sidebar navigation, though completely different from most ecommerce web site designs, presents a neat menu the place customers can discover their merchandise quicker and simpler.

12. KITH

Screen grab of homepage on the KITH ecommerce websiteKITH’s homepage design grabs your consideration the minute you land on it. The location feels clear, but sparks curiosity, with hyperlinks to treats and content material corresponding to lookbooks, movies, journals, and extra. KITH’s catalog is massive, however product classes are nonetheless introduced in a approach that permits you to rapidly discover and discover what you’re on the lookout for.

13. Private Fav

Screen grab of homepage on the Personal Fav ecommerce websitePrivate Fav appeals to its target market through the use of fashionable shade palettes and fonts, with provocative imagery. Whereas the positioning is daring and colourful, it’s not busy. Clear prime stage navigation will get clients rapidly to the model’s mission and product pages. 

14. Satya Natural 

Screen grab of homepage on the Satya ecommerce websiteYou may inform branding was a precedence in skincare model Satya Natural’s ecommerce web site design. When you land on the homepage, you’re met with earthy tones and alerts that say, “When you’re on the lookout for plant-based items, you’re in the fitting place.” The footer of the web site clearly lists the merchandise’ advantages and certifications like USDA Natural, cruelty-free, fragrance-free, and indigenous-owned. 

15. Beardbrand

Screen grab of homepage on the Beardbrand ecommerce websiteBeardbrand takes a classy, mature, and Outdated World method to presenting its grooming merchandise all through its web site design. Utilizing a quiz, video of the founder, and weblog posts which might be value studying, the positioning encourages you to stay round, interact with the model, and purchase. 

16. Kylie Cosmetics

Screen grab of homepage on the Kylie Cosmetics ecommerce websiteAs quickly as you land on the Kylie Cosmetics homepage, you see an image of Kylie Jenner, a magnificence icon for younger folks. Her endorsement instantly provides the positioning an enormous belief and credibility enhance. Every product can also be properly displayed on a white background, plus, once you hover over a picture, you’ll be able to see an individual utilizing it in motion.

17. Allbirds

Screen grab of sustainability page on the Allbirds ecommerce websiteSustainable attire retailer Allbirds reinforces itself as a model eco-conscious customers can belief by way of the focused language in its copy, corresponding to “Made with pure supplies.” Belief can also be achieved by way of its B Company certification and a full part of the positioning devoted to sustainability and transparency. Allbirds’ life-style pictures characteristic fashions that match with its goal market, making clients assume, “These are my type of garments.” 

18. Tiny Organics

Screen grab of homepage on the Tiny Organics ecommerce websiteTiny Organics’ ecommerce web site design is crafted to alleviate the considerations of anxious dad and mom. From high-quality pictures showcasing the substances in every meal to a carousel of testimonials from actual dad and mom to endorsements from medical doctors and dieticians, Tiny Organics’ ecommerce web site solutions dad and mom’ burning questions and reduces frequent obstacles to buy. Certifications and press endorsements add to this sense of safety.

19. Tessemae’s

Screen grab of homepage on the Tessamae's ecommerce websiteTessemae’s makes use of fan pictures on its ecommerce web site—user-generated content material to assist construct belief. It tells guests that Tessemae’s merchandise are properly cherished amongst current clients. Plus, the model offers inspiration for the numerous methods its dressings and condiments can be utilized to create scrumptious meals, including an additional incentive to purchase.

20. Dying Want Espresso

Screen grab of homepage on the Death Wish Coffee ecommerce websiteDying Want Espresso has a extremely daring model and it’s not afraid to precise it in its storefront. It claims to promote “the world’s strongest espresso,” and all the pieces from the web site copy to the usage of purple all through its web site design makes you’re feeling such as you simply drank a cup of it. Dying Want Espresso is aware of why most individuals land on its web site: to purchase its beans. When you scroll down the homepage, the very first thing you see is the choice to purchase floor or complete beans, or espresso cups. 

21. Almond Surfboards

Ecommerce website collection page for Almond SurfboardsAlmond Surfboards makes use of gentle elegant tones all through its on-line retailer to offer it a trendy however beachy really feel. The imagery is artistic and distinctive, which makes it really feel like a high-quality model from the minute you land on the web page. In-context images sells an aspirational life-style—even when you don’t want a surfboard, you is likely to be compelled to personal a chunk of the model by way of t-shirts, equipment, wall artwork, and extra.

22. Leather-based Head

Ecommerce website page for LeatherheadsLeather-based Head’s homepage format is straightforward and matches the model really feel of refinement and luxurious. The selection of shade, font, product photos, and replica voice and tone mirror the model aesthetic that appeals to its goal buyer. Even when you’re not into sports activities, you’ll positively need to browse and discover a product for a good friend or cherished one who’s.

23. Pura Vida Bracelets

Ecommerce website page for Pura VidaTo foster belief, jewellery retailer Pura Vida Bracelets showcases five-star product critiques from hundreds of shoppers on its ecommerce web site touchdown web page, on prime of critiques from target-audience-appropriate media retailers like BuzzFeed and HuffPost. Pura Vida Bracelets sticks with the highly effective and easy CTA Store Now to get clients clicking. A ticker bar on the prime of the web page highlights promotions like free transport.

24. Boba Love

Ecommerce website page for Boba LoveBoba Love is a small enterprise with ecommerce design that guides guests proper into the purchasing expertise. It makes use of life-style photos and product images to speak its model values. Boba Love will get the product grid proper—it’s clear and clear in directing what it desires guests to do: purchase Boba tea-inspired merchandise. 

25. Partake Meals

Ecommerce website page for Partake FoodsWhen you love wholesome and eco-conscious cookies, you’ll love the web site design for cookie store Partake. Straight away, you see reassuring copy, together with “gluten-free,” “vegan,” and “allergy pleasant” on its homepage. The deal is then sealed by way of ample social proof—press mentions and glowing buyer critiques. The web site footer additionally builds belief by way of allergy-specific certifications. 

8 finest ecommerce web site design ideas

Whilst you’ll need to design your on-line retailer primarily based in your established model tips, there are a number of finest practices to contemplate to enhance usability and buyer expertise. Your ecommerce web site is the résumé on your on-line enterprise. Whether or not you’re a startup or constructing your fifth ecommerce retailer, preserve these web site design ideas in thoughts:

1. Hold it easy

Easy is all the time key to creating extra gross sales in your ecommerce enterprise. The extra distractions you place in your ecommerce web site (assume banner advertisements, pop-ups, too many colours), the extra it takes away from making the sale. A great ecommerce platform can have plenty of ecommerce web site templates to select from that can assist you preserve your design streamlined.

2. Specific your model

It doesn’t matter when you’re a photographer, beautician, or dropshipper operating a web based enterprise. Individuals need to purchase from established manufacturers they belief and determine with. Take the time to outline your model and work out what makes you completely different from opponents—then apply it to your net design. 

3. Use the fitting platform

Use the finest ecommerce platform on your on-line retailer. When utilizing a platform like Shopify, you’ll be able to arrange a good looking retailer with highly effective ecommerce options and promote on-line rapidly. An incredible ecommerce platform must be versatile and straightforward to make use of, permitting you to customise your ecommerce web site to your actual wants. You should utilize Shopify’s on-line retailer builder, which gives the performance to create your personal retailer from scratch. 

4. Have empathy

Put your self in your potential clients’ footwear. How simple is it to navigate your ecommerce web site? How does it make somebody really feel when purchasing? How simple is the checkout course of? Take into consideration what your buyer must make a purchase order in your retailer and design it accordingly.

5. Add top quality photos

Photographs can enhance an internet site’s conversion charge by 40%. However they need to be high-quality. Spend money on good product pictures and use photos from free inventory photograph web sites to assist improve the visible attraction all through the purchasing expertise. 

6. Lead with professionalism

Need to begin a web based retailer that builds belief with customers? You’ll need to have knowledgeable web site. Clients gained’t provide you with their hard-earned cash or delicate info like bank card numbers if it’s something much less. 

7. Leverage social proof

When designing your ecommerce web site, search for locations to indicate social proof like constructive critiques and user-generated content material. The extra customers see the great experiences different folks have had along with your merchandise, the extra probably they’ll be to purchase.

8. Deal with checkout

Even if in case you have a good looking, revolutionary ecommerce web site design, if checkout is a ache, clients might not purchase from you. Make checkout on your ecommerce enterprise easy, easy, and quick. Use fee gateways like Store Pay, Amazon Pay, PayPal, Stripe, and different accelerated fee choices to make it as simple as attainable for customers to purchase.

Design an internet site on your ecommerce enterprise immediately

A designer browses images on a laptopNice ecommerce web site design facilities the person by being optimized for cellular units, creating memorable on-line purchasing experiences, and navigating consumers by way of a transparent shopping for course of with a safe checkout. Construct belief on your ecommerce enterprise by specializing in these key components.

With regards to constructing a profitable ecommerce enterprise, design is likely one of the most vital issues enterprise homeowners and entrepreneurs want to contemplate. In any case, your ecommerce retailer guests can kind an opinion about your web site in milliseconds. First impressions matter.

Characteristic illustration by Rachel Tunstall

Ecommerce web site design FAQ

Can I construct an ecommerce web site alone?

Ecommerce web site platforms like Shopify make it simple for enterprise homeowners to construct a good looking and user-friendly web site for his or her on-line shops, with options like free internet hosting, customized domains, design templates, and SEO. If you wish to construct an ecommerce web site however don’t have any design or coding expertise, an ecommerce platform offers all of the instruments you want.

How can I enhance my ecommerce navigation?

When designing your ecommerce web site navigation, stick to some core pages on your header navigation (Store, About Us, Bestsellers, Contact), then place every other vital hyperlinks in your web site’s footer. 

Which is the most effective platform to construct an ecommerce web site?

Shopify’s ecommerce platform may also help you construct a horny and purposeful on-line retailer with industry-leading ecommerce transaction structure and a variety of design choices, together with templates and drag-and-drop customization. 

How a lot does it value to construct an ecommerce web site?

Constructing an ecommerce web site from scratch could be pricey if you need to rent an internet design professional or coder. However you’ll be able to construct an ecommerce enterprise rapidly and for a comparatively small funding to get promoting on-line instantly. Many ecommerce platforms supply a free trial so you’ll be able to play with ecommerce design and use totally customizable templates to construct your web site. After you’re glad, select a plan that matches the finances on your ecommerce enterprise. 

What’s the most effective ecommerce web site builder?

Shopify is an all-in-one ecommerce web site builder that can assist you get on-line and promote your merchandise. You can begin by selecting from over 100 ecommerce web site templates within the Shopify Theme Retailer. Every is totally customizable, and you should use our web site builder to form your template by selecting a website identify, including your emblem, model colours, fonts, and extra. 

You can even assist your on-line retailer with greater than 3,000 apps within the Shopify App Retailer to assist with advertising and marketing, gross sales, customer support, and extra.

With safe ecommerce internet hosting, a streamlined admin dashboard, and limitless bandwidth, you’ll be able to arrange your ecommerce enterprise rapidly and simply. Plus, you’ve gotten full management over your web site’s look with the flexibility to edit your theme’s HTML and CSS.

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