Dunkaroos Are Back. Why? – The New York Times

The favorite snack of ’90s kids is back. But why now?
We asked General Mills.

After mysteriously disappearing from American grocery store shelves in 2012, Dunkaroos are back. General Mills announced on Monday that the knuckle-sized cookies with miniature tubs of dippable frosting will once again be sold nationwide, this summer.

Brad Hiranaga, General Mills’s chief brand officer for North America, answered our burning questions. This interview has been edited and condensed.

How long has a Dunkaroo renaissance been in the works?

It’s been years in the making, probably is a fair way to state it. We get literally thousands of consumer requests for the product, since it’s not been being sold in the U.S. recently. We knew we wanted to bring it back for a while.

Why did Dunkaroos disappear from the United States in 2012, but remain available in Canada until 2017?

We run our businesses kind of by geography. In the U.S., our focus back in 2012, in snacking, was really trying to build out more of our healthy, nutritious snacking portfolio. And so there was a lot of work to put investment behind that. Things like Lärabar, different iterations of Nature Valley — there was a big push.

How do you start making Dunkaroos again? Do you just take the old Dunkaroos machines out of storage?

I honestly don’t know, or can’t answer, specifics around equipment or lines or how they’re doing it. But our supply chains are really good. They’re able to creatively solve problems quite a bit in terms of making great food and figuring out ways to do it.

(A spokesperson for General Mills confirmed separately: “The original manufacturing that we used back in the ’90s has changed.”)

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