Newly promoted to the English Soccer League, Wrexham AFC has introduced two new sponsors, with homeowners Rob McElhenney and Ryan Reynolds releasing a sometimes self-deprecating advert to welcome STōK Chilly Brew Espresso because the official stadium sponsor and Betty Buzz as its coaching equipment sponsor.
The North Wales-based soccer membership, which has simply achieved promotion to League Two (confusingly, the fourth tier of English soccer), performs its house video games at The Racecourse Floor, which claims to be the world’s oldest worldwide stadium.
Since taking up the membership, the Hollywood pair have introduced worldwide consideration to the membership from worldwide media, bringing in sponsors comparable to TikTok, with the workforce even becoming a member of EA’s FIFA online game alongside soccer giants comparable to Manchester United, Actual Madrid and Barcelona.
The story of the workforce’s first season underneath the pair’s possession discovered additional worldwide curiosity by the Amazon Prime sequence “Welcome to Wrexham,” set to return later this yr, documenting the membership’s dramatic season to return to The Soccer League for the primary time in 15 years.
The U.S.-based, Danone-owned chilly brew espresso model (which isn’t out there within the U.Ok.) will be a part of the rising story of Wrexham AFC with a deal that can see the stadium change into often called STōK Cae Ras / STōK Racecourse from July 1. The title change has been backed by the Membership Advisory Board involving supporter representatives, the membership has claimed.
To advertise the information, the homeowners seem in a video that options the response of the gamers after they have their morning tea, unknowingly changed by chilly espresso. Spoiler: They don’t prefer it.
A press release launched by McElhenney and Reynolds mentioned: “We wished a stadium sponsor that captured the vitality and power of Wrexham Affiliation Soccer Membership whereas additionally, like Welsh, being a little bit of a studying expertise to say. STōK Chilly Brew Espresso match the invoice completely. We’re extremely excited and a bit over-caffeinated.”
The partnership will lengthen past the stadium naming, with the model additionally sponsoring the workforce’s first American tour.
“Some could surprise why a U.S.-based chilly brew model would sponsor a tea-drinking Welsh soccer workforce. The reply: STōK is all about daring strikes,” mentioned Brittney Polka, vp of ready-to-drink drinks at Danone North America. “We had been captivated by the story of Wrexham—the workforce, the followers, and the neighborhood—and we’re honored to be welcomed into the Wrexham household. We’ll be cheering on the Purple Dragons and elevating our chilly brews from afar.”
