Callaway Golf has launched a multi-year partnership with world music and leisure superstar Niall Horan that may see the famed Irish singer-songwriter collaborate with the gear mannequin to have enjoyable their shared passion for the game, whereas moreover connecting with a wider, youthful viewers.
Together with being one of many essential prolific musicians on the earth, with main albums, singles and a whole bunch of 1000’s of followers to his credit score rating, Horan is an avid golfer who’s involved in distinguished golf initiatives. He common Modest! Golf, a golf administration agency that represents expert players, in 2016. Since 2021, Modest! Golf has moreover labored with the R&A to design and develop a set of grassroots programmes. Horan has moreover competed in fairly a couple of Skilled-Am events, along with on the BMW PGA Championship at Wentworth.
“I’m proud to companion with Callaway on activations that may work together with golfers across the globe,” Horan acknowledged. “Golf is an amazing recreation, and we’re devoted to creating it further accessible, inviting and satisfying, significantly for youthful players. I’m excited to work with the Callaway crew on content material materials, experiences, and totally different satisfying ideas to convey further visibility to golf, and additional enjoyment to those who play it.”
“We’re so fortunate to have Niall Horan as a part of our Callaway Workers,” acknowledged Chip Brewer, President & CEO of Topgolf Callaway Producers Corp. “He loves golf and has confirmed to be an actual world ambassador, with a focus on creating new options and entry to the game. We stay up for working with Niall on a diffusion of newest ideas that we think about will help extra broaden the attraction of golf.”