- YZi Labs backs first US-based BNB treasury firm by 10X Capital, which is targeting IPO.
- Nano Labs recently purchased $50 million BNB tokens and plans to increase this to $1B BNB.
- Binance Coin (BNB) has broken past $665, signalling a possible bullish move toward $733 target.
While Bitcoin (BTC) has historically led the charge in corporate treasury strategies, Binance Coin (BNB) is now positioning itself as the next major digital asset to capture institutional interest at scale.
Binance’s former CEO, Changpeng Zhao, through his venture YZi Labs, has backed the creation of a US-based treasury firm by 10X Capital solely focused on BNB.
10X Capital is proud to announce a game changer, the first $BNB Treasury Company in the U.S. with the support of @YZiLabs, led by $GLXY co-founder David @Namdar, 10X CIO Russell Read, and @SaadNaja, formerly of @krakenfx . Stay Tuned!
— 10X Capital (@10XCapitalUSA) July 10, 2025
With a growing appetite from institutions for regulated crypto exposure, the new BNB treasury company marks a pivotal moment in the evolution of altcoin adoption beyond its native exchange utility.
A first-of-its-kind BNB-focused treasury aiming for IPO
Backed by Binance’s former CEO Changpeng Zhao, YZi Labs has thrown its weight behind a first-of-its-kind BNB-focused treasury company in the United States.
The firm’s strategy involves launching an initial public offering (IPO) to allow traditional investors access to BNB without having to manage digital wallets.
The new treasury company plans to offer BNB-backed shares on a major US exchange, using a transparent structure that mirrors the reporting style of ETFs while maintaining regulatory compliance.
In this model, institutional investors will be able to gain BNB exposure through equity investments, providing a simplified path to crypto asset allocation.
YZi Labs, overseeing the execution of the strategy, will work alongside 10X Capital, which is handling asset management for the venture.
The leadership team behind the project adds significant institutional heft, including David Namdar, co-founder of Galaxy Digital, and Russell Read, former CIO of CalPERS and the Alaska Permanent Fund.
Their involvement reinforces the credibility of the initiative and underscores the strategic importance of BNB in broader financial portfolios.
Executives at YZi Labs revealed that they have engaged with over thirty other teams that are evaluating similar treasury models using BNB as the core asset.
BNB corporate accumulation
These developments come as Changpeng Zhao continues to demonstrate long-term conviction in BNB, holding 94 million coins as of June 2024, which accounts for 64% of its circulating supply.
Binance itself holds an additional 31.5%, indicating a high concentration of supply within a small network of stakeholders.
In addition, Nasdaq-listed Nano Labs recently invested $50 million to acquire over 74,000 BNB.
Nano Labs aims to scale this investment to as much as $1 billion in BNB, signalling an intent to hold up to 10% of the circulating supply.
The company’s aggressive treasury expansion is being financed through convertible notes and private placements, with shares surging following the announcement.
Other firms, including Build & Build Corporation and Trident Digital, are reportedly seeking significant Binance Coin (BNB) allocations as well, following a model similar to MicroStrategy’s Bitcoin strategy.
This wave of institutional buying reflects growing confidence in BNB’s long-term value beyond its role as a transaction token.
Binance Coin (BNB) price outlook
The market has responded to these strategic shifts with renewed optimism, as BNB recently broke above the $665 resistance level in a bullish ascending triangle pattern.
Whale accumulation has intensified in recent weeks, with on-chain data showing over 2.5 million active BNB smart chain addresses — a sign of strong demand and network engagement.
If momentum continues, analysts expect the token to move toward $733, with key support seen at $635, which must hold for the breakout to remain valid.
BNB is now trading around $670, which places it just 15% below its all-time high of $788 reached in December 2024.
With a market cap nearing $98 billion, BNB has solidified its position as a top-five cryptocurrency and is increasingly being seen as more than just a utility token.
For traders and investors, this moment represents more than a price move; it signals the arrival of BNB into the formal structure of traditional finance.
