Most of DX’s users already use Atlassian tools, explained Atlassian CEO Mike Cannon-Brookes.
Team collaboration and productivity software company Atlassian is acquiring developer productivity insight platform DX for $1bn in cash and restricted stock. The deal is expected to close in Q2 of Atlassian’s fiscal year 2026, which ends in December 2025.
Founded five years ago, DX’s platform offers data metrics and analysis tools to help teams improve productivity. The start-up, which came out of stealth in 2022, is backed by various tech leaders such as former GitHub CTO Jason Warner. DX co-founder and CEO Abi Noda previously worked in product and research at GitHub.
“We started DX five years ago on the belief that measuring developer productivity and experience was an unsolved problem that requires a research-driven approach,” Noda said.
“Combining our data intelligence with Atlassian’s AI-powered tools, we can provide customers with unmatched understanding, solutions and feedback to accelerate developer productivity.”
Speaking to TechCrunch, Atlassian co-founder and CEO Mike Cannon-Brookes said that after trying to build an in-house developer productivity insight tool for three years, the company realised that purchasing an external productivity insight tool was a better option. DX was the appropriate choice, he said, as 90pc of the company’s customers were already using Atlassian products.
“Using AI is easy, creating value is harder. Today’s announcement is about helping our 300,000 plus customers understand if they’re making the right investments to win in the AI era,” said Cannon-Brookes.
“By bringing DX into Atlassian’s system of work, we’re helping engineering teams from some of the biggest enterprise companies move faster, more intentionally, and with incredible impact.”
DX will be integrated into Atlassian alongside tools such as Rovo Dev, Jira, Bitbucket, Bitbucket Pipelines and Compass.
Weeks earlier, Atlassian announced that it would acquire The Browser Company, the business behind browsers Dia and Arc, in a cash deal worth roughly $610m.
According to Atlassian, AI is the next frontier in browser creation. “Today’s browsers were built before the explosion of SaaS apps and well before the current AI revolution,” the company said while announcing the acquisition.
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Mike Cannon-Brookes, CEO and co-founder of Atlassian, in 2017. Image: Katie Barget / TEDxSydney via Flickr (CC BY-NC-ND 2.0)
