By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Viral Trending contentViral Trending content
  • Home
  • World News
  • Politics
  • Sports
  • Celebrity
  • Business
  • Crypto
  • Gaming News
  • Tech News
  • Travel
Reading: Amid blistering heatwaves, Italians are abandoning their beloved beach holidays for the mountains
Notification Show More
Viral Trending contentViral Trending content
  • Home
  • Categories
    • World News
    • Politics
    • Sports
    • Celebrity
    • Business
    • Crypto
    • Tech News
    • Gaming News
    • Travel
  • Bookmarks
© 2024 All Rights reserved | Powered by Viraltrendingcontent
Viral Trending content > Blog > Travel > Amid blistering heatwaves, Italians are abandoning their beloved beach holidays for the mountains
Travel

Amid blistering heatwaves, Italians are abandoning their beloved beach holidays for the mountains

By admin 6 Min Read
Share
SHARE

For decades, Italian families up and down the boot have followed the same summer routine. 

Contents
Beach holidays in Italy are becoming more expensiveItalians escape to the mountains for cooler weather‘We need to be good at promoting more than just a few iconic locations’

They book their sun loungers and umbrellas at their regular beach destination for weeks, or even months, and decamp to the seaside for the holidays. 

This year, however, companies based on the beach are reporting a drastic drop in visitors, especially those who stay for extended periods. 

At the same time, Italy’s mountain ranges to the north are besieged by tourists. 

Political factions are blaming price hikes at the coast for the lack of holidaymakers, but heatwaves and a changing climate are also key drivers. 

Beach holidays in Italy are becoming more expensive

Italians are snubbing their beloved beaches in droves this year, with as much as a 25 per cent drop in visitors in June and July along some coastlines. 

“We’re in the busiest tourist season of the year, but there aren’t any people: we’re here counting sheep,” one beach establishment owner from Abruzzo told Italian media. 

Beach establishment association Assobalneari Italia has attributed the decline to the high cost of living and its impact on spending. 

The cost of renting a sun lounger is now on average 17 per cent more than it was four years ago, according to data collected by the consumer association Altroconsumo. 

On the beaches of Lazio, for example, it’s difficult to rent two sun loungers and an umbrella for less than €30 a day. This figure rises to €90 in the most popular seaside resorts in Puglia and Sardinia.

Italians escape to the mountains for cooler weather

Italians aren’t necessarily abandoning the beaches to stay at home and save money. 

In sharp contrast to the crisis in beach tourism, there has been a boom in visitors heading to the country’s mountain destinations. 

While it’s true that a break in the mountains on average costs less than at the beach, experts suggest it’s more to do with the climatic changes pummelling the continent. 

June was one of the hottest on record globally, with Europe experiencing an intense and prolonged heatwave that saw temperatures soar above 40°C in several countries. 

The heat abated slightly in July, but the month was still Europe’s fourth-warmest on record overall. 

In response, tourists are turning to cooler climes for some respite from the heat, particularly Alpine areas like the Dolomites. 

In Trentino, a northern area home to several national parks and mountain peaks, visitor numbers are already close to breaking last summer’s record of over 10 million.

‘We need to be good at promoting more than just a few iconic locations’

The surge in summer tourism has been a salvation for many mountain resorts struggling with warmer winters and a curtailed snow season. 

But tourism experts say it is now vital to bolster infrastructure and management to prevent another case of overtourism. 

“I don’t like the term ‘overtourism’; I prefer the term ‘bad management,’ meaning poor organisation of visitor flows,” Gianni Battaiola, president of Trentino Marketing, told Italian media.

Dozens of popular mountain destinations have struggled to cope with the massive influx of visitors this summer. 

One example even made it into international media. High in the Dolomites, a hiking trail on Seceda mountain has become a renowned place for taking dramatic shots of the spiky Odle Peaks.

This summer, walkers and locals have been sharing images of the route jammed with queues of tourists waiting to take Instagram-worthy snaps. Some 8,000 people reportedly walked the path on a single day in July.

Frustrations grew to the point that local landowners decided to take independent action and install a turnstile with a toll at the beginning of a trail.

“In some areas, such as Seceda, Lake Braies, and the Tre Cime di Lavaredo, the influx is difficult to manage,” added Walter De Cassan, president of the hotel association Federalberghi Belluno. 

“We need to be good at promoting more than just a few iconic locations. Just a few kilometres away, you’ll find areas that are equally beautiful, but still relatively unfrequented.” 

Given Europe’s lengthening summers, tourism experts are also emphasising the attractions of the mountains in September and October, in a bid to spread out the visitor influx.

Battaiola of Trentino Marketing said autumn is “taking shape” this year, thanks in part to initiatives such as keeping mountain huts open later in the season and offering activities centred around the area’s autumnal gastronomy and viticulture.

You Might Also Like

The North Rim of the Grand Canyon Has Partially Reopened

Tenerife introduces new eco-tax as Canary Islands report record tourist numbers

One of Europe’s ‘happiest’ countries ‘prescribed’ by doctors in new tourist campaign

When’s the Best Time of Year to Visit Japan?

What Will Happen to Budget Airlines After Play’s Closure

TAGGED: Travel, Travel News
Share This Article
Facebook Twitter Copy Link
Previous Article Lemokey P2 HE : Magnetic Switch Wireless RGB Gaming Keyboard
Next Article Development Of FF7 Remake Part 3 And Kingdom Hearts 4 Are On Schedule, Says Director
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

- Advertisement -
Ad image

Latest News

Samsung Galaxy S26 Ultra: Key Features, Specs, and Leaks
Tech News
BNB hits $1,250. How high can it go? Check forecast
Crypto
Why Ripple Won’t Be Just A Regular Bank – The Fed Master Account Application Is A Game-Changer
Crypto
The Moft MagSafe iPhone Stand is a Prime Day Bargain
Tech News
Furloughed Federal Workers Not Guaranteed Back Pay: White House
Politics
Israel optimistic on Gaza peace talks despite Hamas ‘manipulation’ concerns, officials tell Euronews
World News
Tesla offers cheaper versions of 2 electric vehicles in bid to win back market share in tough year
Business

About Us

Welcome to Viraltrendingcontent, your go-to source for the latest updates on world news, politics, sports, celebrity, tech, travel, gaming, crypto news, and business news. We are dedicated to providing you with accurate, timely, and engaging content from around the globe.

Quick Links

  • Home
  • World News
  • Politics
  • Celebrity
  • Business
  • Home
  • World News
  • Politics
  • Sports
  • Celebrity
  • Business
  • Crypto
  • Gaming News
  • Tech News
  • Travel
  • Sports
  • Crypto
  • Tech News
  • Gaming News
  • Travel

Trending News

cageside seats

Unlocking the Ultimate WWE Experience: Cageside Seats News 2024

Samsung Galaxy S26 Ultra: Key Features, Specs, and Leaks

Investing £5 a day could help me build a second income of £329 a month!

cageside seats
Unlocking the Ultimate WWE Experience: Cageside Seats News 2024
May 22, 2024
Samsung Galaxy S26 Ultra: Key Features, Specs, and Leaks
October 8, 2025
Investing £5 a day could help me build a second income of £329 a month!
March 27, 2024
Brussels unveils plans for a European Degree but struggles to explain why
March 27, 2024
© 2024 All Rights reserved | Powered by Vraltrendingcontent
  • About Us
  • Contact US
  • Disclaimer
  • Privacy Policy
  • Terms of Service
Welcome Back!

Sign in to your account

Lost your password?