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America’s most-read journal? DC-based AARP

D.C.-based AARP has been publishing its journal for members since its founding in 1958, and it’s the most-read journal in America.

D.C.-based AARP has been publishing its journal for members since its founding in 1958, and it’s the most-read journal in America.

AARP the Journal has hit a report 38.7 million readers this yr. In keeping with MRI-Simons’ most up-to-date information, 91% of readers learn their points at residence versus the trade common of 53%.



The journal’s covers usually function A-list Hollywood celebrities (this month’s cowl is Helen Mirren). They usually soar on the alternative.

“Once we name them they usually have a venture that they need to speak about, they drool. We’re speaking on to individuals who purchase film tickets and stream motion pictures. Now we have an excellent relationship with Hollywood, as a result of they know that we ship, within the parlance of Hollywood, butts into seats,” mentioned AARP editor-in-chief Bob Love.

Helen Mirren on the duvet of AARP journal. (Courtesy AARP)

AARP dropped “retirement” from its official identify years in the past. You do not need to be over 50 to hitch AARP both.

“After getting a membership card and a membership quantity, no one is checking your age like after we used to purchase beer down on the deli,” Love mentioned.

The truth is, quite a lot of AARP’s members should not at or near retirement age.

“We added, simply this yr, 200,000 folks underneath the age of fifty, largely from TikTok. They’re all concerning the reductions, the millennials,” Love mentioned.

There are literally three variations of the AARP journal; one for readers 50 to 59 years previous, one for these 60 to 69 and one for these 70-plus.

Along with its superstar cowl tales, the journal contains well being and health options, monetary steering, shopper data and ebook and film evaluations.

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